Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

NOVEMBER 22, 2022

Your campaign message will shape the rest of your marketing moving forward, allowing you to better reach and resonate with your audience. What can you offer to your target audience? Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Smart-Hub

JANUARY 16, 2024

Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. All this happens thanks to algorithms that evaluate the relevance of the content to this specific user according to the targeting settings. And it is not only about targeting and analysis.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

FEBRUARY 13, 2025

Data-Driven Optimization for Stronger ROI Every aspect of a performance marketing campaign is tracked, analyzed, and optimized in real-time to improve efficiency. This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59