Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. For example, businesses earn an average of $5.78

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Media 126

Media Impressions Audience Conversion 126

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. Familiarity: Now aware of their options, individuals begin evaluating whether they want to pursue further education and what higher education institution might suit their needs.

Education 91

Education A/B Testing Marketing Brand Awareness 91

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Let's start with a better understanding.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 114

Audience Conversion Rate Brand Lift Machine Learning 114

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Ad Rants

SEPTEMBER 27, 2022

It's one of the most effective ways to reach your target audience and build a relationship with them. One of the biggest benefits of content marketing is that it's an affordable way to reach your target audience. Most people recommend starting with keyword research to find topics that your target audience is searching for.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Fuel Lines

SEPTEMBER 19, 2018

I put together this list of the benefits of content marketing for agency new business: Develops an online community of prospects: A personal niche blog can provide small to midsize agency owners a perfect platform to create positioning of expertise which appeals to a very specific target audience. Think of it as a fishing expedition.

Agency 256

Agency Marketing Brand Awareness Audience 256

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research. Email Marketing.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Digital Remedy

OCTOBER 31, 2024

This allows brands to meet their audience where they are, keep pace with technological and industry changes, and maintain relevance in an ever-changing landscape. Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused.

Marketing 99

Marketing GDPR Audience Brand Awareness 99

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. LinkedIn audience targeting Since LinkedIn is owned by Microsoft, you can target and collect data on: Company. Company size.

Advertising 86

Advertising Media Conversion Audience 86

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. It lets you move beyond surface-level observations to insights that will truly engage your audience. Verify the technical depth matches the audience’s expertise.

SEO 129

SEO Audience Education Machine Learning 129

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Awareness stage Strategy.

Marketing 108

Marketing Audience MarTech Brand Awareness 108

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Ad Monsters

JANUARY 2, 2025

Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers. Popular among consumers who want convenience and flexibility think young families and busy professionals — it’s also attracting brands eager to connect with these audiences.

Retail 104

Retail Media Retargeting Brand Awareness 104

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

DECEMBER 27, 2024

Massive Reach: The Super Bowl promises unparalleled viewership, offering brands extensive exposure and the opportunity to enhance consumer engagement. The Surge in Super Bowl Ad Costs The Super Bowl is one of the most-watched television events globally, with audiences spanning millions of people.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Brid.tv

DECEMBER 30, 2024

Short-form video ads are particularly effective for building brand awareness and engaging audiences quickly. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. Ad Fatigue Risk : Repetitive short video ads may annoy audiences.

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. It represents a way to determine how compelling your ads and calls-to-action (CTAs) are to your audience. What Is a Click-Through Rate (CTR)?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Ad Monsters

MARCH 3, 2025

Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. Are your ads resonating with your audience? Whats the point of acquiring customers if they churn after one purchase? ROAS doesnt account for that.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 88

Advertising Cookies Brand Lift Conversion 88

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

NOVEMBER 18, 2024

For instance, while individual campaigns might generate short-term sales boosts, data can help you focus on long-term goals like customer retention or brand awareness, which are crucial to sustainable growth. Brands like Amazon and Netflix have thrived by using data to personalize customer experiences at scale.

ROI 112

ROI Audience Manufacturing Brand Awareness 112

Martech

DECEMBER 18, 2024

Iron out your content strategy Show the value your brand brings mentally, socially and environmentally. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Those that do are likely to achieve better brand awareness and recall.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Ad Rants

OCTOBER 11, 2023

It can unlock a huge opportunity to engage, entice, and convert your audience into a customer. They're an excellent way to highlight your business's values, offerings, and USP without overburdening the audience with lots of textual information. We recommend you add introductory business videos to generate brand awareness.

SEO 234

SEO Brand Awareness Audience Marketing 234

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

MNTN

DECEMBER 9, 2024

But MNTN Performance TV can help you go a lot farther, increasing the efficacy of your CPC-driven campaigns by both connecting with your audience on CTV channels and optimizing your campaigns to perform their best.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech Series

OCTOBER 21, 2022

Ability to reach out to your target audience directly: Making your content readable by your target audience at the right time is often a challenge for content marketers, and here, B2B content syndication removes the guesswork. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Ad Rants

OCTOBER 10, 2024

This helps make a strong brand image and makes it easier for people to remember. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally. Feeling Connection: Try to create feelings with your pictures.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Digiday

FEBRUARY 20, 2024

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. “We ” The candy brand’s initiative, dubbed “Game Better with Butterfinger,” targets millennial and Gen Z gamers.

Audience 88

Audience Brand Awareness Media Marketing 88