Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the "reader of tomorrow." On this episode.

Brand Awareness 307

Brand Awareness Audience Marketing 307

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 112

Audience Conversion Rate Brand Lift Machine Learning 112

Digiday

SEPTEMBER 5, 2022

“The way in which people date and engage, so much of that now happens online,” said Jessica Butcher, CMO of Sweatcoin, adding that the team was curious whether dating could be a way for its audience to use its app. “[OKCupid] wanted to test whether the audiences were a good fit.” social data and conversion platform.

Brand Awareness 62

Brand Awareness Audience Conversion Marketing 62

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 65

Brand Awareness Electronics Audience Education 65

Martech Series

OCTOBER 14, 2022

Incorporating your fundamental beliefs into your brand is the first step in developing a positive one. If done properly, those values ought to coincide with that of your intended audience. Your brand communication strategy should also be transparent and benefit-focused.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 66

Brand Awareness Pop-Up Food Media 66

AdExchanger

JUNE 27, 2022

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018. Later that year, Hershey bought.

Audience 83

Audience Brand Awareness Advertising Marketing 83

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 60

Brand Awareness Pop-Up Food Media 60

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Reaching precise in-market audiences with CTV targeting capabilities.

Audience 60

Audience Brand Awareness Marketing Brand Lift 60

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 62

Brand Awareness Conversion Education Affiliates 62

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City.

Brand Awareness 56

Brand Awareness Audience Advertising Media 56

Digiday

MARCH 4, 2024

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. But this latest endeavor has revolved around word-of-mouth as opposed to shelling out ad dollars to find new shoppers, according to Zola CMO Victoria Vaynberg.

Audience 72

Audience Brand Awareness Media Advertising 72

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

MNTN

DECEMBER 5, 2023

The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. Demographic Targeting Imagine being able to place your brand directly in front of your ideal customer. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 116

Brand Awareness Conversion MarTech Audience 116

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Let's start with a better understanding.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Digiday

FEBRUARY 20, 2024

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. “We ” The candy brand’s initiative, dubbed “Game Better with Butterfinger,” targets millennial and Gen Z gamers.

Audience 68

Audience Brand Awareness Media Marketing 68

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 84

Brand Awareness Fashion Marketing Audience 84

VideoWeek

FEBRUARY 20, 2023

But it’s not necessarily the case that these awards shows aren’t of interest to audiences anymore. For international audiences, there was the classic full live stream of the event (which was broadcast by ITV in the UK). But it may well be that a full live stream of these shows isn’t what they’re looking for.

Audience 52

Audience Brand Awareness Advertising Ad Tech 52

illumin

JULY 9, 2024

The Role of Digital OOH in Omnichannel Marketing A recent survey by the OAAA and The Harris Poll found that 73% of consumers view DOOH ads favourably , highlighting the channel’s ability to engage with audiences in a positive way. Retarget across channels Retargeting is one of the biggest benefits of omnichannel campaigns.

Retargeting 111

Retargeting Advertising Demand Side Platform Brand Awareness 111

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research. Email Marketing.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 51

Brand Awareness Ad Inventory Marketing Food 51

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Developing dynamic creative to fine-tune targeting.

Audience 59

Audience Marketing Video Ads Entertainment 59

Digiday

SEPTEMBER 25, 2024

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV. In response, brands are turning to holistic video advertising to reach consumers through multiple touchpoints at scale.

Brand Awareness 74

Brand Awareness Video Ads Conversion Audience 74

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 65

Audience Entertainment Media Brand Awareness 65