MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Basis

JANUARY 24, 2024

Teams are realizing that there’s an opportunity to lean more deeply into connections with target audiences, and to focus on quality of leads over quantity of leads (which is, admittedly, a hard shift to make). Additionally, leveraging first-party data to get customized messages in front of the right audience is going to be critical.

Advertising 87

Advertising Marketing Cookies Brand Lift 87

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

Media 67

Media Brand Lift Click Through Rate Brand Awareness 67

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. This key difference gives performance TV the capability to target and measure audiences. Website visits. App installs.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. 12 seemed to deliver solid ratings. million viewers. according to iSpot.

Brand Lift 62

Brand Lift Audience Food Impressions 62

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 61

Media Advertising Cookies Impressions 61

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

InMobi

MAY 2, 2022

Advertisers have really come to see gaming as an effective platform for connecting with a diverse audience.” So gaming is a unique challenge where the audience is really fully engaged, and to advertise in this unique space, there must be careful consideration to fit seamlessly in the gaming experience and not negatively impact it.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 82

Advertising Pop-Up Impressions Demand Side Platform 82

VideoWeek

OCTOBER 28, 2024

Too often it’s easy to make these apples and pears comparisons, or over-hype the technical and data capabilities, but CTV does what TV has always done, which is to show audiences high-quality and professionally produced content on the largest and most engaging screen. That makes answering this question complex.

Viewability 64

Viewability Ad Tech Agency Audience 64

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 82

Brand Lift Brand Awareness Media Agency 82

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 67

Advertising Audience A/B Testing Brand Lift 67

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97