Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. For example, businesses earn an average of $5.78

Marketing 90

Marketing Brand Awareness Machine Learning GDPR 90

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. When employees share company content on social, they reach a significantly larger audience than their company’s follower base.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 131

Marketing Audience Click Through Rate Conversion 131

Martech

JUNE 21, 2024

Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. The right audience. The right message or content.

Marketing 116

Marketing Communications Brand Awareness Conversion 116

Martech

MAY 17, 2024

Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Communications 111

Communications Public Relations Media Brand Awareness 111

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. So what can marketers do when communicating with leadership? That includes speaking in terms of what matters to them.

Marketing 118

Marketing Communications Brand Awareness MarTech 118

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Formless jas customizable templates, multilingual support and easy integration.

MarTech 104

MarTech Affiliates Brand Awareness Retail 104

Martech

DECEMBER 6, 2024

Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Target audience description. Guidelines for maintaining brand voice.

SEO 114

SEO Audience Education Machine Learning 114

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Your message to the audience is important. Study your target audience and hit the right marketing channel for your marketing campaign. Develop a strong and relevant message.

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 91

Brand Awareness Marketing Education Audience 91

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 107

Education Audience MarTech Communications 107

Martech

JULY 20, 2021

This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers. Analysis of this data drives further evolution of The Post’s content strategy, based on a robust understanding of what its audience trusts it for.

Pop-Up 125

Pop-Up Audience Brand Awareness Marketing 125

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Education 112

Education Communications Audience Brand Awareness 112

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Focus on your loyal customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Brand Awareness 100

Brand Awareness Marketing Media Audience 100

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 100

Agency Retargeting Real Estate Brand Awareness 100

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Marketing 110

Marketing Audience Brand Awareness Conversion 110

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 113

Cookies Non-Profit Audience GDPR 113

Single Grain

MAY 12, 2023

Well, yes, but… The keyword “target audience” makes all the difference between enterprise and traditional marketing most growing businesses are familiar with. This ensures that messages, branding and marketing goals are clearly communicated and adhered to. So why do we need enterprise advertising, anyway?

Audience 52

Audience Advertising Communications ROI 52

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 84

Brand Awareness Pop-Up Retargeting Affiliates 84

Spoton Digital Media

AUGUST 21, 2024

A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. Polarizing political messaging leaves audiences exhausted and burned out. Slow Down Email Marketing A large portion of election campaign communications comes via email.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Maintain brand consistency.

eCommerce 93

eCommerce Media Fashion Communications 93

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

APRIL 6, 2020

Engagement marketing, which is sometimes called “ experiential marketing ” or “ event marketing ,” is exactly what it sounds like: a type of marketing where you encourage the customer or lead to become involved, or engaged , in the brand experience. It will make a more significant impression on your audience, which is powerful.

Marketing 138

Marketing Pop-Up Audience Education 138

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87