Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Drive customer loyalty (21%).

Marketing 112

Marketing Brand Awareness eCommerce ROI 112

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

MAY 11, 2022

To outshine other brands in your industry and set yourself up for consistent growth requires exceptional planning, knowledge and skills. That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

MNTN

JULY 15, 2024

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums. Spocket: U.S.

eCommerce 52

eCommerce Pop-Up Shipping SEO 52

MNTN

JULY 15, 2024

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums.

eCommerce 52

eCommerce Pop-Up Shipping SEO 52

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands.

Marketing 112

Marketing eCommerce Communications Brand Awareness 112

Single Grain

SEPTEMBER 3, 2022

Brands have super-fast websites and this is what distinguishes them from smaller business sites. Website speed is often the first impression in the minds of the site visitor/prospect and it needs to be fast, particularly for ecommerce brands. Listen to the tone of your customers and try to mimic it in your brand voice.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

MNTN

JULY 6, 2023

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Digital Remedy

OCTOBER 21, 2024

It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights. Using historic channel performance data aids in fine-tuning when and how to target audiences most effectively. To maximize your sales and revenue, you must stay active and engaged with your audience.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). For example, they created the same media in different dimensions and then ran separate campaigns for each placement (stories, feed and network): This meant that they had to manage several campaigns that had essentially the same audience.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Martech Series

FEBRUARY 23, 2023

Through this partnership, grocers across Point Pickup’s GrocerKey network will incorporate InMobi Commerce’s retail media ad experiences into their ecommerce sites, providing advertisers with premium content that helps drive increased engagement and return on investment.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Are Facebook Advertising Campaigns Effective for eCommerce? Step 4: Use Facebook Pixel.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

AUGUST 10, 2023

When done right, it can enhance audience engagement and maximize the impact of your content. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

SEO 98

SEO Conversion Rate Audience Brand Awareness 98

Single Grain

FEBRUARY 19, 2021

Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! You've just launched your ecommerce business and are excited to show clients how it can make their lives easier. Follow-up emails are an integral part of any email campaign. To Conclude.

Brand Awareness 137

Brand Awareness Conversion eCommerce Audience 137

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties.

Retail 59

Retail Media eCommerce Audience 59

Martech

JUNE 26, 2024

Creating brand awareness and pipeline: Goldcast.io Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. Take a look at what they’re creating.

Conversion 108

Conversion Brand Awareness eCommerce Marketing 108

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Digiday

OCTOBER 31, 2022

“As long as Twitter delivers on audiences and reach, they will continue to stay on our buys.” Our OOH for this campaign didn’t necessarily feel like advertising and, generally, OOH gives brands the opportunity to tell their audience what they want to tell them.

Advertising 69

Advertising Marketing eCommerce Brand Awareness 69

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. For example, Tesco launched their RMN, Tesco Media, and Insight in the UK in 2021, allowing brands and agencies to reach Tesco’s enormous digital audience using data obtained from their loyalty scheme Clubcard.

Retail 79

Retail Media Conversion Rate Communications 79

Lemonads

JUNE 12, 2020

Choose your targeting based on Facebook’s options , including interests and brands, life events, age and gender, specific location, specific language, or lookalike audiences. Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ?

Audience 52

Audience Brand Awareness CPC Conversion 52

Martech Series

DECEMBER 23, 2022

Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Perhaps you want to highlight some exceptional seasonal products or provide some special holiday offers with your audience. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Lemonads

OCTOBER 11, 2020

You can even target a custom or lookalike audience to show ads only to your direct list of leads or to those who like a similar product as yours. You could even direct them, with a link in bio, to your website, landing page or anything you would like your audience to see and discover! So, are you ready to switch to a business account?

Marketing 52

Marketing Brand Awareness Audience Impressions 52

MNTN

SEPTEMBER 8, 2022

eCommerce habits are locked in now, and they’re not going anywhere,” he noted. He pointed to the fact that 86% of customers interested in travel watch CTV, and 77% watch ad-supported channels, meaning there’s a built-in audience for travel brands—and CTV’s targeting capabilities finds them. The same goes for streaming TV.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Ad Beat

SEPTEMBER 19, 2024

After all, you’re targeting the same audience, right? During Cyber Week, it’s time to ditch the brand awareness campaigns in favor of low-hanging fruit. Conclusion: Remember your brand and audience BFCM might require a major shift in your creatives, messaging, and publishers.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Single Grain

JANUARY 6, 2020

These products offer added value to the same audience but are independent from their main product. You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.” Customer Service/Support. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Ad Beat

JUNE 12, 2024

Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Xfinity: Demonstrate year-round support for LGBTQ+ audiences Sure, Pride is a big deal.

Non-Profit 77

Non-Profit Audience Brand Awareness Video Ads 77

PrograMetrix

MAY 12, 2021

Option 1: Segment Your Ecommerce Site to Focus on CBD Topicals. While driving sales of CBD topicals alone does not allow for promotion of your entire product line (unless your brand already focuses exclusively on topicals)—and thus reduces the likely average order value for the campaign—it does at least deliver some sales.

eCommerce 52

eCommerce Brand Awareness Audience Conversion 52

MNTN

SEPTEMBER 27, 2023

Ecommerce Funnel Explained Loyalty and Re-engagement Ideally, you want to build an ongoing relationship with your customers. Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Kevel

MARCH 23, 2022

In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Audience: With that traffic comes loads of different audiences and demographics to target. billion site visitors per month.

Banner 52

Banner Audience Video Ads Advertising 52