Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 68

Education Brand Awareness Healthcare Audience 68

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 118

Brand Awareness ROI Click Through Rate Conversion 118

Martech Series

OCTOBER 21, 2022

Until now, you used content to engage, educate, and qualify leads before they even visited your website. Ability to reach out to your target audience directly: Making your content readable by your target audience at the right time is often a challenge for content marketers, and here, B2B content syndication removes the guesswork.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. Guidelines for maintaining brand voice. They have good general knowledge.

SEO 133

SEO Audience Education Machine Learning 133

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 116

Education Audience MarTech Communications 116

The Ad Tech Blog

MAY 31, 2024

Without this critical input, designs may not fully resonate with or meet the expectations of the target audience, leading to lower engagement and adoption rates. Lastly, the challenge extends to maintaining a balance between innovation and brand consistency. It is only intended to provide education about the financial industry.

Education 130

Education Entertainment Fashion Retail 130

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 131

Education Communications Audience Brand Awareness 131

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. This can include blog posts, educational resources, and patient testimonials.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. One constant in Ruth’s career: teaching. So I went to Columbia and got an MBA.

Education 113

Education Brand Awareness MarTech Marketing 113

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Single Grain

SEPTEMBER 3, 2022

The below chart displays the reasons why people use their smartphones and why is it necessary to remain in touch with consumers when they are searching for answers on their mobile devices: Find ways to bring value to your target audience. Listen to the tone of your customers and try to mimic it in your brand voice. Lead Partners.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Martech

OCTOBER 17, 2023

It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. Give them the freedom to interpret your brand in their style. It’s this originality that your audience craves.

Marketing 130

Marketing Audience Brand Awareness ROI 130

VideoWeek

APRIL 11, 2023

But just 8 percent of advertisers have a full understanding of the benefits of VR/AR advertising, the research reveals, and only 11 percent fully understand the audience these technologies can reach. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 73

Brand Awareness Education Agency Media 73

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 124

Marketing Audience Brand Awareness Conversion 124

Martech

DECEMBER 21, 2023

Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. The event’s content and messages should match the target audience to make sure attendees are engaged. Here are four key steps in planning for your digital event. Maxwell asked.

MarTech 112

MarTech Brand Awareness Audience Education 112

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging. Need some inspiration?

Brand Awareness 91

Brand Awareness Marketing Education Audience 91

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

APRIL 6, 2020

Engagement marketing, which is sometimes called “ experiential marketing ” or “ event marketing ,” is exactly what it sounds like: a type of marketing where you encourage the customer or lead to become involved, or engaged , in the brand experience. It will make a more significant impression on your audience, which is powerful.

Marketing 138

Marketing Pop-Up Audience Education 138

Martech

JANUARY 5, 2023

This key result will demonstrate that we are succeeding in educating the rest of the department on the value that we bring and the resources it takes to perform our jobs to the best of our ability. Identify target audience. Increasing brand awareness? Is there an audience they haven’t had a chance to target yet?

Marketing 116

Marketing Education ROI Communications 116

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Do it well, and you can generate leads and increase brand awareness. Long-form content, in particular, can turn interest into action.

Click Through Rate 131

Click Through Rate SEO Brand Awareness MarTech 131

Digiday

DECEMBER 22, 2022

Like consumer-facing video campaigns, setting campaign goals and defining target audiences is foundational to successful B2B videos — but these efforts also require their own approach. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Marketing 80

Marketing Advertising Brand Awareness Video Ads 80

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads.

Media 132

Media Marketing Machine Learning MarTech 132

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Introducing yourself to a new audience requires finding new networks for distribution. All the way from general awareness to gaining brand advocates.

SEO 124

SEO Audience Brand Awareness Marketing 124

Spoton Digital Media

NOVEMBER 10, 2022

You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement. If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

Media 90

Media Brand Awareness Audience Impressions 90

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 62

Marketing Brand Awareness Education Audience 62

Single Grain

AUGUST 31, 2023

Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. By honing in on a hyper-targeted audience, such as discerning CMOs, these ads pave the path for cultivating trust, receiving invitations to RFPs and, eventually, sealing deals.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. At the other end of the scale, shopping and education sites do not tend to perform as well. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87