Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Developing dynamic creative to fine-tune targeting.

Audience 68

Audience Marketing Video Ads Entertainment 68

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. These experiences are not only engaging but also encourage repeated interactions with the brand. Interactive print ads represent another innovative use of AR.

Education 130

Education Entertainment Fashion Retail 130

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. The sweet spot around high creative appeal and better brand lift tends to be entertainment shows and movies, and more niche products,” said Egan. 12 seemed to deliver solid ratings. million viewers.

Brand Lift 74

Brand Lift Audience Food Impressions 74

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. Brands are embracing the idea of advertising on a cost-effective channel where they can command share of voice, amongst many other benefits. billion in 2025.

Advertising 80

Advertising Pop-Up Brand Awareness Audience 80

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

OCTOBER 7, 2022

Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Marketing Technology News: Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert…. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 72

Marketing Entertainment Brand Awareness Audience 72

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 19, 2023

Related Content: How to Keep Your E-commerce Site Secure Against Cyber Threats Interpreting Activity in a Dark Social Environment To navigate the evolving digital landscape and maximize brand exposure, businesses must adopt an omnichannel approach.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

AdvertiseMint

NOVEMBER 15, 2023

This enables a level of brand suitability that ensures advertisers’ messages are showcased alongside relevant content and within a context that resonates with their target audience. It ensures that brand ads are part of the trending content narrative that users are already hooked on.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Single Grain

DECEMBER 21, 2023

But how can you create videos that increase brand awareness and sales? We’re going to break down the best approach to video content that will resonate with your audience and maximize your reach. In order to excel at one thing, content creators will spend less time at perfecting their trade so they can gain their audience.

ROI 52

ROI Real Estate Entertainment Audience 52

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 75

Brand Awareness Food Audience Education 75

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

MNTN

AUGUST 5, 2024

Prioritize giving value to consumers and entertaining them with cleverly written content. Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. Of course, there are a few things to be aware of.

SEO 52

SEO Audience ROI Brand Awareness 52

MNTN

AUGUST 5, 2024

Prioritize giving value to consumers and entertaining them with cleverly written content. Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. Of course, there are a few things to be aware of.

SEO 52

SEO Audience ROI Brand Awareness 52

Unruly

APRIL 12, 2022

Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. But the closer you are to the entertainment, the greater the odds are that your brand’s message will resonate.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

Digiday

NOVEMBER 27, 2022

. “We know more of our target consumers [Gen Z and millennial parents] are using TikTok, and we want to continue building our presence there,” said Chen, who added that the brand wanted to lean into the platform and focus on TikTok content as the app is continuing to grow in popularity.

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

InMobi

APRIL 7, 2022

This category of the audience is frequent shoppers, predominantly Gen Z, and love using social networking, music, and gaming apps. While 65% of sports enthusiasts are male, 35% are female audiences. InMobi's Audience Intelligence Platform recorded a quantitative surge in mobile consumption in the second phase of IPL, 2021.

Real Estate 52

Real Estate Entertainment Food ROI 52

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Target audience by location. are 50 and up.

Marketing 106

Marketing Audience Media Brand Awareness 106

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Single Grain

MAY 18, 2023

Instagram users have shared more than 50 billion photos on the app, so your ads have an incredible opportunity to be seen by a vast audience. This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs.

Food 52

Food Entertainment Brand Awareness Conversion 52

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 75

Communications Shipping MarTech Audience 75