Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

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Fashion Audience Advertising Impressions 52

Martech Series

SEPTEMBER 29, 2022

In honor of their first presence at the recently completed New York Fashion week, where they unveiled their Phygital Meta Streetwear Collection, ChainGuardians will award $50,000 business grants to two Fashion/Luxury-based businesses. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

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Manufacturing Fashion Electronics Finance 76

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

MAY 17, 2023

For instance: A luxury car brand may not only advertise the features and specifications of their latest model, but also focus on the experience of driving it and the status it brings to the owner. Today, luxury brands use a variety of mediums and platforms to reach their target audience.

Fashion 52

Fashion Brand Awareness ROI Audience 52

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

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Advertising Audience Banner Brand Awareness 98

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. OTT Advertising vs. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

The Ad Tech Blog

JUNE 5, 2024

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Integration with AI: The integration of AR with AI technologies will lead to smarter, context-aware marketing that anticipates consumer needs and preferences.

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Conversion Rate Real Estate Conversion Retail 130

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

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Viewability Audience Entertainment GDPR 87

InMobi

MAY 2, 2019

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or service if you don’t know who you should be talking to. 2) Where Can You Find Your Audience?

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Audience Advertising Brand Awareness Fashion 40

Digiday

MAY 2, 2023

And it tapped that part of its strategy to better connect with younger audiences during the NFL Draft. The move was part of the NFL’s push to raise awareness of the Draft and its content creators among younger viewers. “Every generation loves sports, that’s the reason why football has been going for so long.”

Real Estate 72

Real Estate Fashion Audience Banner 72

Basis

JULY 5, 2023

Another big one is the use of first-party data and audience modeling. But even beyond that, a first-party audience is typically going to be your highest-performing audience, and there are a lot of new tools and tech that allow marketers to better collect and extend their first-party data.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. They have built a big audience of fans who follow them. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Brands want to work with influencers because of their power to impact what followers buy. This is called their niche.

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Media Fashion Audience Food 52

Digiday

FEBRUARY 14, 2023

MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel. Through this ‘It Matters Where You Stay’ campaign, Hilton, MiQ and iProspect demonstrated how impactful care and comfort are on hotel stays.

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Fashion Ad Tech Pop-Up Ad Server 69

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Maintain brand consistency.

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eCommerce Media Fashion Communications 84

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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Native Advertising Advertising Brand Awareness Banner 52

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

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Communications Shipping MarTech Audience 77

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Basis

AUGUST 14, 2023

Ensure you are set up to capture and activate media buys against your CRM so that when cookie deprecation hits , you’re prepared to still engage with your audience in a direct fashion. The second area is data management. The third area is project management.

MarTech 91

MarTech Pop-Up Brand Awareness Fashion 91

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Audience Segmentation As we all know, one of the keys to successful advertising is knowing your audience, so that you can target them effectively.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

MNTN

JUNE 6, 2024

Once you’ve captured your audience’s attention and made them consider how to improve their nutritional profile, you’ve generated demand and can begin targeting your strategy more effectively. It involves exciting your existing audience base and also potentially reaching out to new ones.

Audience 52

Audience Real Estate Brand Awareness CPL 52

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

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CPL Brand Awareness Affiliates Banner 52

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. What distinguishes Nike from other shoe brands is that it taps into the power of influencer marketing the smart way. Nike’s audience is versatile. Partnerships with Fashion Designers. And, oh, the swoosh!

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Marketing Fashion Banner Audience 109

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Brid.tv

FEBRUARY 16, 2023

By utilizing quality video content, publishers can increase their audience reach and improve user dwell time on their website/app. With a larger audience pool and longer dwell time on videos, publishers receive more ad opportunities. In turn, they can rapidly accelerate their revenue.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

AdvertiseMint

NOVEMBER 15, 2023

TikTok Pulse is an innovative feature that places brand ads right in the thick of the action—next to the top 4% of trending topics across 12 content categories , from gaming and fashion to beauty and cooking. It ensures that brand ads are part of the trending content narrative that users are already hooked on.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 Similar Audiences” Available for Google Search and Shopping.

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Fashion Banner Audience Conversion Rate 93

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers. Google Analytics).

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JUNE 13, 2023

While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

MNTN

AUGUST 23, 2023

But how do you sort the good data from the bad—and accurately measure how your campaign is actually performing with your key audiences? In the past, there was simply no way of tracking the results—particularly, that ad’s return on ad spend (ROAS)—when you advertised the old-fashioned way. What Is OTT Attribution?

Fashion 52

Fashion Audience Advertising Brand Awareness 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Altogether, the judges’ nominations in 2022 demonstrated that companies are experimenting with new ways to attract audiences.

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Advertising Marketing Fashion Agency 69

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81

Single Grain

JULY 24, 2023

These associations help enhance the brand’s visibility and prestige, making it synonymous with success and athleticism. From social justice issues to shifts in fashion, Nike is not afraid to take a stand and integrate these elements into their brand.

Marketing 52

Marketing Fashion Audience Conversion 52

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Create a list of potential topics for a company newsletter.

A/B Testing 79

A/B Testing Finance Audience Education 79