Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 3 (movie trailer) Air – Courting a Legend (movie trailer) Doritos Sweet & Tangy BBQ (snack food) Heineken 0.0 Additionally, out-of-home viewers made a comeback and totaled an average minute audience of 16.4

Brand Lift 73

Brand Lift Audience Food Impressions 73

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 82

Brand Awareness Marketing Food Audience 82

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. He’s a great partner for us to be able to talk to an audience that we’ve never been able to reach before.

Food 68

Food Brand Awareness Audience Conversion 68

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 78

Brand Awareness Marketing Food Media 78

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. It also provides detailed analytics for measuring effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024. The exception to the rule is People.

Food 81

Food Brand Awareness Audience Video Ads 81

Martech

MARCH 7, 2023

If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food.

MarTech 101

MarTech A/B Testing Finance Brand Awareness 101

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. It’s more about working with brands to understand their core consumers and ideal demographics and then developing a persona. Their creatives are visually stunning.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.

Brand Awareness 74

Brand Awareness Food Audience Education 74

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 71

Media Marketing Food Geo targeting 71

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 68

Brand Awareness Food Media Communications 68

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

Single Grain

JULY 19, 2019

The reason why social media is important to marketers is because it allows them to put their brand out there while implementing strategies, measuring outcomes and, ultimately, influencing their target audience to act in a certain manner. Very few brands, however, taste success. What more could a fast food chain ask for?

Media 106

Media Banner Brand Awareness Pop-Up 106

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Single Grain

AUGUST 27, 2019

Furthermore, people will often share content that they find interesting or relevant to their own followers, which can help improve your business’ credibility and online social presence while simultaneously reaching wider audiences. However, it seems that social engagement does play a role in Google’s ranking factors. Click To Tweet.

SEO 100

SEO Media Banner Audience 100

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs. Video continues to be the highest performing format for in-app.

Food 52

Food Entertainment Brand Awareness Conversion 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 71

Pop-Up Banner Brand Awareness Ad Inventory 71

Single Grain

JUNE 13, 2019

Pinterest is a huge opportunity for businesses who want to establish brand awareness and sell more, and this is true whether you’re using organic campaigns, PPC campaigns, or a mixture of both. It isn’t always a great fit for every business, but it’s a huge asset to the businesses who are able to connect with their audience there.

Advertising 96

Advertising Banner Audience SEO 96

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. “We aim to drive awareness among total market consumers and drive first choice consideration among Hispanics,” said Gallagher. 18, while the social spot will run through Christmas.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 24, 2019

People were stranded on an island with limited (if any) shelter and food after being promised the biggest music festival experience ever. They have plenty of visibility, which certainly helps, but they leverage creativity, humor and emotional appeal to spark interest in their audience and hopefully generate discussion.

Marketing 105

Marketing Banner Audience Media 105

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations.

Cookies 96

Cookies Geo targeting Real Estate GDPR 96

Digiday

APRIL 18, 2023

As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling sustainability. They identified innovative methods of engaging target audiences and captured their attention. The jeans brand worked with The Trade Desk, media buying agency OMD and in-game ad provider Anzu.io

Media 67

Media Brand Awareness Agency Food 67

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Opportunity to reach younger audiences. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Martech Series

DECEMBER 23, 2022

Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Perhaps you want to highlight some exceptional seasonal products or provide some special holiday offers with your audience. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79