Ad Monsters

MARCH 3, 2025

Or are we just clinging to it because its easy to measure and sounds impressive? Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. Are your ads resonating with your audience? Lets be real.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. It represents a way to determine how compelling your ads and calls-to-action (CTAs) are to your audience. What Is a Click-Through Rate (CTR)?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Massive Reach: The Super Bowl promises unparalleled viewership, offering brands extensive exposure and the opportunity to enhance consumer engagement.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. It lets you move beyond surface-level observations to insights that will truly engage your audience. Verify the technical depth matches the audience’s expertise.

SEO 125

SEO Audience Education Machine Learning 125

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. This helps make a strong brand image and makes it easier for people to remember.

Impressions 184

Impressions Brand Awareness Agency Audience 184

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

MNTN

FEBRUARY 12, 2024

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

MNTN

DECEMBER 9, 2024

Managing your CPC also ensures youre not overspending to achieve a certain amount of impression and lead-related goals. But MNTN Performance TV can help you go a lot farther, increasing the efficacy of your CPC-driven campaigns by both connecting with your audience on CTV channels and optimizing your campaigns to perform their best.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Reporting and Attribution Reporting and attribution transparency are must-haves in CTV.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. That was used to calculate an ad’s brand lift by comparing brand awareness between exposed and matched control consumers, according to the company. billion persons 18+ ad impressions during the game.

Brand Lift 73

Brand Lift Audience Food Impressions 73

Digiday

APRIL 2, 2024

The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness.

Brand Awareness 94

Brand Awareness ROI Impressions Audience 94

TechCrunch Ads

JUNE 15, 2022

” This ad format is designed to give brands a way to connect with their audience on Pinterest’s platform, which can then in turn drive traffic to their websites or inspire future shopping purchases — similar to much of Pinterest’s organic content. Scotch and Gatorade were among Idea Ads’ early adopters.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Making video ads actionable.

Audience 68

Audience Marketing Video Ads Entertainment 68

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. Or consider the ways your brand stands apart from the competition.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Firstly, it allows precise audience targeting, ensuring ads reach the right people at the right time, increasing the likelihood of conversions. Your budget.

Media 97

Media Brand Awareness Audience Conversion 97

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Digiday

APRIL 2, 2024

The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness.

Brand Awareness 80

Brand Awareness ROI Impressions Audience 80

Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. Give them the freedom to interpret your brand in their style. Trust them.

Marketing 120

Marketing Audience Brand Awareness ROI 120

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 97

Viewability Conversion Rate Impressions Conversion 97

Single Grain

SEPTEMBER 3, 2022

Brands have super-fast websites and this is what distinguishes them from smaller business sites. Website speed is often the first impression in the minds of the site visitor/prospect and it needs to be fast, particularly for ecommerce brands. Listen to the tone of your customers and try to mimic it in your brand voice.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 124

Brand Lift Marketing Brand Awareness Audience 124

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Spoton Digital Media

NOVEMBER 10, 2022

You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement. If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

Media 90

Media Brand Awareness Audience Impressions 90

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

FEBRUARY 27, 2025

This tool has experienced impressive growth. Leading marketers and entrepreneurs have observed a noticeable change in how audiences engage with content: Older audiences tend to prefer text-based content like blogs and written articles. Younger audiences gravitate toward video, especially on platforms like YouTube and TikTok.

Marketing 52

Marketing SEO Audience Agency 52

Ad Monsters

JULY 17, 2024

The big games like NBA finals, the Super Bowl, and the World Series will draw huge audiences all watching at the same time. Live sports advertising makes media companies the most money when they stick to old-school ratings-based metrics and price-based on branding at scale, not precision targeting.

Advertising 111

Advertising Brand Awareness Audience Impressions 111