Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 106

Audience Conversion Rate Brand Lift Machine Learning 106

Martech Series

OCTOBER 14, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. Products are made in a factory but brands are created in the mind. One of the greatest methods to encourage customer engagement with your business is by building a strong brand.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Get MarTech! In your inbox.

MarTech 98

MarTech A/B Testing Finance Affiliates 98

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. The post Future-proof your content strategy appeared first on MarTech. Attendees will gain invaluable insights to future-proof their content strategy.

Brand Awareness 104

Brand Awareness Conversion MarTech Audience 104

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Brand association. Brand affinity. Adtech We will still need adtech.

MarTech 90

MarTech Conversion Cookies Brand Awareness 90

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 87

Display Advertising Advertising Brand Awareness ROI 87

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Too nascent.

Brand Awareness 114

Brand Awareness Marketing eCommerce ROI 114

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that. The second area is data management. The third area is project management.

MarTech 92

MarTech Pop-Up Brand Awareness Fashion 92

Martech

AUGUST 18, 2021

We know that great marketing content can build brand awareness and generate more qualified leads. For today’s audiences, truly telling your story requires an experience. We’ll discuss what’s wrong with content today, and how we can reimagine what content can and should be to fit any audience. appeared first on MarTech.

Marketing 122

Marketing Brand Awareness Audience MarTech 122

Martech Series

OCTOBER 21, 2022

Ability to reach out to your target audience directly: Making your content readable by your target audience at the right time is often a challenge for content marketers, and here, B2B content syndication removes the guesswork. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 128

MarTech Brand Awareness Conversion Marketing 128

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 100

Brand Awareness ROI Click Through Rate Conversion 100

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 119

Marketing Brand Awareness Machine Learning Communications 119

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. When employees share company content on social, they reach a significantly larger audience than their company’s follower base.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Are you getting the most from your stack?

Marketing 96

Marketing Brand Awareness Machine Learning GDPR 96

Martech Series

OCTOBER 31, 2022

With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

CPA 90

CPA Affiliates Brand Awareness Marketing 90

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Email: Business email address Sign me up! Processing.

Media 125

Media Impressions Audience Conversion 125

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

Martech

OCTOBER 23, 2023

Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. This is also the time to engage with your audience and create meaningful emotional connections. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 122

Marketing Brand Awareness Audience Finance 122

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 118

Machine Learning Audience Brand Awareness Conversion 118

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity. In that vein, expect ROI to become a bigger focus.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 113

Marketing Brand Awareness ROI MarTech 113

Martech

FEBRUARY 5, 2024

and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor. Get MarTech! appeared first on MarTech.

CPL 109

CPL Healthcare MarTech Finance 109

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Customers can view all of their TikTok data in one place, understand how their audience engages with their content, and quickly respond to comments from customers and prospects. .”

Media 91

Media Brand Awareness MarTech Conversion 91

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Your message to the audience is important. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech Series

JUNE 23, 2022

Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes. B2B Brands Taking Help of TV Advertising.

Media 99

Media Advertising Marketing Audience 99

Martech

OCTOBER 17, 2023

It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. Give them the freedom to interpret your brand in their style. It’s this originality that your audience craves.

Marketing 123

Marketing Audience Brand Awareness ROI 123

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

Martech

JUNE 21, 2024

Challenges posed for marketing and sales operations In the quest for consolidation, a new problem arises: sales and marketing teams know they need employee advocacy campaigns on LinkedIn, with leaders and sales teams posting and engaging with their audience through content and comments. The right audience. The right message or content.

Marketing 122

Marketing Communications Brand Awareness Conversion 122

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 109

Education Audience MarTech Communications 109