Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 72

Brand Awareness Electronics Audience Education 72

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Consumers heavily rely on email, social media and eCommerce for convenience. The perception that prospects and customers have of your business is ultimately what makes up your brand image. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

54

54

Digital Remedy

AUGUST 30, 2024

As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market. Focusing solely on building brand awareness or driving outcomes isn’t enough to make a brand successful—they need to happen simultaneously.

Media 52

Media Retargeting Brand Awareness Audience 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 72

Brand Awareness Pop-Up Food Media 72

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97

Ad Rants

SEPTEMBER 27, 2022

Who has the time to worry about creating blog posts, infographics, and social media updates? It's one of the most effective ways to reach your target audience and build a relationship with them. One of the biggest benefits of content marketing is that it's an affordable way to reach your target audience.

Brand Awareness 178

Brand Awareness Marketing Audience Media 178

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 69

Brand Awareness Conversion Education Affiliates 69

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Lead Magnet and Audience Research.

Marketing 212

Marketing SEO Brand Awareness Audience 212

Spoton Digital Media

NOVEMBER 10, 2022

To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement. Assign goals to your social media efforts. Get to know your audience.

Media 90

Media Brand Awareness Audience Impressions 90

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

FEBRUARY 1, 2024

LinkedIn, a major platform in the digital advertising landscape, recently announced that they are discontinuing lookalike audiences, a popular targeting option for advertisers. But what does this mean for marketers who have been using lookalike audiences to reach their target audience?

Audience 52

Audience Machine Learning Brand Awareness Advertising 52

Digiday

FEBRUARY 20, 2024

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. “We ” The candy brand’s initiative, dubbed “Game Better with Butterfinger,” targets millennial and Gen Z gamers.

Audience 86

Audience Brand Awareness Media Marketing 86

Martech Series

JUNE 23, 2022

Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes. Consumers also interact with it more than they do with other media.

Media 99

Media Advertising Marketing Audience 99

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 103

Media Marketing Machine Learning MarTech 103

Digiday

MARCH 4, 2024

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 85

Audience Brand Awareness Media Advertising 85

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. Consistency is key when it comes to building brand awareness and engaging with your audience.

Media 56

Media Retail Conversion Rate Audience 56

Single Grain

OCTOBER 16, 2023

Social media posting is a hot topic. In the last year, the average user spent 151 minutes per day on social media. Social media also benefits businesses, large and (particularly) small: They can promote their products and services and maintain a professional online presence on various social media platforms.

Media 52

Media Brand Awareness Audience Click Through Rate 52

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7% By contrast, DOOH revenues increased 24.2%

Brand Awareness 68

Brand Awareness Audience Advertising Media 68

Martech Series

FEBRUARY 6, 2023

Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

Media 91

Media Brand Awareness MarTech Conversion 91

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. channel — aka viewers who haven’t visited the page in the last 90 days, according to David Spiegel, chief revenue officer of Betches Media. The House of Highlights brand holistically added 3.7

Audience 68

Audience Media Demand Side Platform Finance 68

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? By 2027, the OTT market will have approximately 4.2

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

MNTN

JULY 25, 2022

There are many reasons why advertisers are looking to up their investment in Connected TV, number one being the fact that 25% of the respondents believe CTV is the most valuable media type—topping linear TV, paid search, and social. Over the last few years, travel brands in particular have experienced a lift from targeting CTV audiences.

Advertising 98

Advertising Media Brand Awareness Audience 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Martech Series

OCTOBER 21, 2022

Ability to reach out to your target audience directly: Making your content readable by your target audience at the right time is often a challenge for content marketers, and here, B2B content syndication removes the guesswork. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Ad Rants

OCTOBER 10, 2024

This helps make a strong brand image and makes it easier for people to remember. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally. Feeling Connection: Try to create feelings with your pictures.

Impressions 178

Impressions Brand Awareness Agency Audience 178

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Basis

AUGUST 21, 2024

As such, this generation’s emerging online behaviors and media preferences are already redefining how every sector interacts with them. This early and extensive exposure to the internet sets Gen Alpha apart and will likely shape their online habits, preferred media channels, and other behaviors in the years to come.

Media 78

Media Brand Awareness Advertising Marketing 78