Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

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Retail Geo targeting Electronics Media 71

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

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Retail Media Viewability Brand Awareness 75

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

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Retail Agency Media Cookies 64

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

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Retail Media Brand Awareness Ad Space 59

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. Virtual try-ons , for example, are popular in retail, allowing customers to visualize products on themselves before making a purchase.

Education 130

Education Entertainment Fashion Retail 130

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech!

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MarTech Retail Brand Awareness Affiliates 108

Digiday

MARCH 16, 2023

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Because of TikTok’s reach, he’s been able to get the dealership in front of a broader audience and sold at least four high-end, specialty cars because of it, he said. Meanwhile, 28.2%

Retail 72

Retail Brand Awareness Agency Audience 72

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Prominent brands across verticals, from our platform to airlines to banks, all came to highlight their commerce media offerings.

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Retail GDPR Media Retargeting 122

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

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Advertising Retargeting CPA Audience 52

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

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Retail eCommerce Electronics Brand Awareness 84

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. It’s more about working with brands to understand their core consumers and ideal demographics and then developing a persona.

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Pop-Up Retail Audience Brand Awareness 105

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals.

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Retail Conversion Rate Advertising Retargeting 52

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

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Brand Awareness Retail Advertising MarTech 97

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. By 2023, forecasters expect e-commerce to make up 20% of retail sales worldwide, up from 19.7% More on how the brand hoped to turn it around in 2019 here. ).

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Retail Brand Awareness Media Communications 93

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

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Audience Advertising Machine Learning Ad network 52

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

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Agency Retargeting Real Estate Brand Awareness 105

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

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Advertising Audience Banner Brand Awareness 98

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

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Brand Awareness Audience Retargeting eCommerce 98

The Ad Tech Blog

JUNE 5, 2024

In retail, AR enables customers to visualize furniture and decor in their own homes before making a purchase. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. ScienceDirect – Research on consumer interactions with AR in retail settings.

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Conversion Rate Real Estate Conversion Retail 130

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Martech

MARCH 7, 2023

If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Wyndham manages the overall portfolio of brands, provides guidance and support to franchisors, builds overall brand awareness and offers other services. The vast majority of properties are franchised.

MarTech 101

MarTech A/B Testing Finance Brand Awareness 101

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Indigo In February 2023, Indigo (Canada’s largest book retailer) suffered a major data breach impacting not only customers but current and former employees as well.

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Marketing Cookies Brand Awareness Ad Tech 111

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

MNTN

OCTOBER 19, 2023

I was happy to see my industry colleagues highlighting CTV’s strength as a performance channel; you’d be surprised how often I find myself reminding people that TV isn’t just for brand awareness! Advertisers would be remiss to not move some of their traditional TV budget to CTV, to capture the valuable attention of the biggest screen.

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 85

Advertising Retargeting Education Retail 85

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Basis

JANUARY 4, 2023

There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. It’s an absorbing, emotional, and different experience—and one that drives results ( 75% brand recall rate , anyone?). Retail media is shaking things up!

Advertising 95

Advertising Pop-Up Retail Real Estate 95

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. And, given its one-to-many nature, DOOH is an effective channel for building brand awareness and boosting brand recognition at scale.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Again, you’ll notice that none of them are discounted: And if you add something to your shopping cart, the retailer suggests recommended products across various categories.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 108

Advertising Video Ads CPM Viewability 108