Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2. Use current data to keep your campaigns fresh and highly relevant to your audience.

ROI 108

ROI Audience Manufacturing Marketing 108

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. It lets you move beyond surface-level observations to insights that will truly engage your audience. Verify the technical depth matches the audience’s expertise.

SEO 123

SEO Audience Education Machine Learning 123

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Smarty Ads

OCTOBER 20, 2020

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Now, marketing needs to show ROI quickly. Brand understanding. If you’re not increasing awareness, who is? Few reach here, but those who do dominate the category.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Drive customer loyalty (21%).

Marketing 112

Marketing Brand Awareness eCommerce ROI 112

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. Attract a global audience: The USA doesn’t have the largest percentage of YouTube viewers.

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior. What is CTV Measurement ?

Viewability 52

Viewability CPA Conversion Rate CPM 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 94

Brand Awareness ROI Impressions Audience 94

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

MAY 23, 2024

Rethinking The Dichotomy However, such a disparate approach to these marketing strategies can have negative impacts for brands and advertisers—particularly in the long-term. Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%.

ROI 92

ROI Brand Awareness A/B Testing Audience 92

illumin

APRIL 11, 2024

The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. And, you’ve already tested the content on social, so you know that it works and resonates with audiences.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Basis

DECEMBER 4, 2024

For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

Advertising 83

Advertising Retail Pop-Up Media 83

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness.

Agency 52

Agency Video Ads Audience Search Advertising 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 80

Brand Awareness ROI Impressions Audience 80

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141

MNTN

JULY 14, 2023

When asked what is driving them to increase CTV spend, marketers cited several factors: the opportunity to capture declining TV audiences, leverage the benefits of TV with digital capabilities, target precise audiences, and more.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? We’re going to break down the best approach to video content that will resonate with your audience and maximize your reach.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 117

Machine Learning Audience Brand Awareness Conversion 117

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. Traditional marketing tactics, such as advertising, aim to attract a broad audience. This is why companies that use ABM see a 208% increase in revenue.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

OCTOBER 17, 2023

It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. Give them the freedom to interpret your brand in their style. It’s this originality that your audience craves.

Marketing 119

Marketing Audience Brand Awareness ROI 119

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. Or consider the ways your brand stands apart from the competition.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. is key to your success. Social Media Marketing With 4.8 LinkedIn Marketing 48.8%

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present.

ROI 52

ROI Advertising Conversion SEO 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. It is available in numerous languages and countries for those with a global or multilingual target audience.

ROI 52

ROI Conversion CPC Food 52

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

Marketing 112

Marketing Brand Awareness ROI MarTech 112

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52