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Brandlifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brandlifts. One of the factors that can aid in answering that question is the concept of brandlift. What is a brandlift?
Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Focusing on ad impact and brandlift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. 12 seemed to deliver solid ratings. million viewers. according to iSpot.
For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.
The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.
The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.
With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing BrandLift Live by Quantcast.
Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. Furthermore, they’re using brandlift studies to analyze ad recall, favorability and brand awareness. Reaching precise in-market audiences with CTV targeting capabilities.
While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.
High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brandlift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By
Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S.
They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.
Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.
A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.
Many media platforms provide brandlift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Tracking upper-funnel and B2B activities is challenging but feasible.
Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach. During economic shifts, marketers must invest in brand building efforts to make authentic connections with consumers.
CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brandlift survey, ad impression/frequency management) rely heavily on third-party cookies.
The custom native formats deliver brandlift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.
We will continue to see a modernized brandlift measurement that is essential to gauge progress, identify the need for course correction, and determine success. In 2023, brands are going to be looking for new ways to do that while simultaneously ensuring they are providing a positive experience.
This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.
“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.
First, defining audience segments specific to the channels youre advertising on is key. Automotive marketing teams should also up their investments in audience research and develop highly defined, channel-specific audience segments to enable their targeting. Next, lets explore the brand side of things.
The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.
InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. Pulse supports complex research design requirements such as brand tracks through mobile surveys. We will cover the next two areas as a follow-up to this blog post.
Teams are realizing that there’s an opportunity to lean more deeply into connections with target audiences, and to focus on quality of leads over quantity of leads (which is, admittedly, a hard shift to make). Additionally, leveraging first-party data to get customized messages in front of the right audience is going to be critical.
For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.
Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. WBD says AIM will broaden its audience targeting capabilities, combining data ranging from registration and behaviour to intent and purchase. Warner Bros. Warner Bros.
billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56
Emodo’s research found that marketers whose primary KPIs are online conversion, brandlift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs. ” .
Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.
People who are part of a community based on shared interests want to see someone who also deeply cares about a topic as a spokesperson with a brand centered around it. In-depth research and analysis of talent audiences are imperative to create the right partnership.
Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brandlift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I
Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.
In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.
The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.
One of the key benefits of CTV is the ability to address specific audiences. A flexible partner can offer multiple paths to reach your audience in CTV and to succeed in the current environment. advertising a new snack item on a cooking CTV program), third-party data strategies (e.g.
On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. “It’s really powerful to figure out [which] audiences are engaging with the content and interacting with the content, and we share that directly with the creators.
Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.
GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in a hyperconnected world.
Measuring the campaign's success with a brandlift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Based on this fact, Wall's leveraged InMobi-Gojek audiences and identified the top four moods of netizens – happy, sad, lazy, and tired.
Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!
Help Clients to Optimize Their First-Party Data As advertisers know well, first-party data is currently the best replacement for third-party data: Not only is it privacy-friendly, but it also provides a high degree of precision in understanding an audience. in the planning stage, and use that to inform our campaigns.”
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.
This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.
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