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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

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Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

Digiday

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. 12 seemed to deliver solid ratings. million viewers. according to iSpot.

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How to build a hyper-precise audience-first ad campaign

Martech

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 110
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How to measure the impact of brand marketing

Martech

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

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El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences

AdExchanger

The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.

Audience 105
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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

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How marketers are winning over audiences with ad-supported streaming

Digiday

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Reaching precise in-market audiences with CTV targeting capabilities.