Basis

JANUARY 9, 2025

First, defining audience segments specific to the channels youre advertising on is key. Automotive marketing teams should also up their investments in audience research and develop highly defined, channel-specific audience segments to enable their targeting. Next, lets explore the brand side of things.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 127

Brand Lift Marketing Brand Awareness Audience 127

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

AdExchanger

JULY 12, 2022

The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.

Audience 104

Audience Media Brand Lift 104

Ad Monsters

FEBRUARY 20, 2025

Partnerships with brands and RMNs looking to connect creative, performance, and data will be critical. Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Reaching precise in-market audiences with CTV targeting capabilities.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

MARCH 31, 2025

Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Can we run brand lift or conversion studies? Is it a new home for DRTV?

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S.

Marketing 117

Marketing Brand Lift Audience Media 117

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

The Ad Tech Blog

JUNE 15, 2024

Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Basis

JANUARY 24, 2024

Teams are realizing that there’s an opportunity to lean more deeply into connections with target audiences, and to focus on quality of leads over quantity of leads (which is, admittedly, a hard shift to make). Additionally, leveraging first-party data to get customized messages in front of the right audience is going to be critical.

Advertising 105

Advertising Marketing Cookies Brand Lift 105

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Tracking upper-funnel and B2B activities is challenging but feasible.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

OCTOBER 26, 2022

Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach. During economic shifts, marketers must invest in brand building efforts to make authentic connections with consumers.

Marketing 87

Marketing Audience A/B Testing Non-Profit 87

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 102

ROI Control Group Audience Cookies 102

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. In 2023, brands are going to be looking for new ways to do that while simultaneously ensuring they are providing a positive experience.

MarTech 94

MarTech Brand Lift Cookies ROI 94

illumin

MAY 28, 2024

This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

InMobi

MAY 7, 2019

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. Pulse supports complex research design requirements such as brand tracks through mobile surveys. We will cover the next two areas as a follow-up to this blog post.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs. ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

VideoWeek

AUGUST 27, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. WBD says AIM will broaden its audience targeting capabilities, combining data ranging from registration and behaviour to intent and purchase. Warner Bros. Warner Bros.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Digiday

DECEMBER 20, 2022

People who are part of a community based on shared interests want to see someone who also deeply cares about a topic as a spokesperson with a brand centered around it. In-depth research and analysis of talent audiences are imperative to create the right partnership.

Food 81

Food Brand Lift Audience Media 81

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Audiences Constantly Look For Ways to Bypass Website Paywalls. Financial Times’ Brand Lift Strategy. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Basis

SEPTEMBER 25, 2024

Help Clients to Optimize Their First-Party Data As advertisers know well, first-party data is currently the best replacement for third-party data: Not only is it privacy-friendly, but it also provides a high degree of precision in understanding an audience. in the planning stage, and use that to inform our campaigns.”

Agency 98

Agency Media Cookies Education 98

Basis

NOVEMBER 12, 2024

Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. An ad for a skincare brand’s sunscreen, for instance, might be particularly impactful on a bright spring day. Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69