illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. In 2023, brands are going to be looking for new ways to do that while simultaneously ensuring they are providing a positive experience.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google).

Agency 92

Agency Media Cookies Education 92

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.

Marketing 125

Marketing CPL Machine Learning CPC 125

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. Once they have those insights, they can adapt their campaigns to meet audiences’ distinct needs.

Advertising 52

Advertising Marketing Cookies Audience 52

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. When third-party cookies are gone, advertisers won’t be able to track their mid-to-lower funnel actions the same way they can now.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Reaching audiences through inboxes and headphones. WTF are seller-defined audiences?

Media 69

Media Advertising Cookies Impressions 69

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Basis

MARCH 7, 2023

DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards. The Week in TV Warner Bros.

Retail 52

Retail Media Non-Profit Healthcare 52

Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. This can be a welcome moment of transition.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130