VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

Cookies 98

Cookies Audience Media Demand Side Platform 98

InMobi

SEPTEMBER 3, 2019

LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

InMobi

JULY 8, 2021

everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 The Week in TV Warner Bros. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52