Audience Brand Lift Display Advertising 
Basis
APRIL 25, 2024
To meet these challenges, advertisers are testing new technological solutions to help them adapt. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4
MNTN
OCTOBER 7, 2024
OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads. Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results.
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MNTN
OCTOBER 7, 2024
OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads. Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results.
VideoWeek
JULY 12, 2024
“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS.
AdvertiseMint
OCTOBER 19, 2023
Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.
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