Audience Brand Lift Electronics 
Ad Monsters
DECEMBER 13, 2022
Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. ID Loss’s Impact on KPIs. ” .
VideoWeek
AUGUST 26, 2022
TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Ofcom has found Sky in breach of rules requiring “electronic communications services” to notify customers towards the end of their minimum contract period.
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VideoWeek
JULY 12, 2024
“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS.
VideoWeek
AUGUST 25, 2023
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek. Read on VideoWeek.
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