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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Audiences Constantly Look For Ways to Bypass Website Paywalls.

GDPR 52
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

Insights Planner provides buyers with planning insights based on Samsung’s own automatic content recognition (ACR) data and other proprietary first-party data, as well as data from partnered third parties including Experian. Yahoo found that there was an overall upward trend of SSP and web domain adoption for March.

Retail 98