Audience Brand Lift GDPR 
Automatad Inc.
MARCH 23, 2022
Vox EU examines how GDPR has affected global businesses. The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Related Read: Checklist for GDPR Compliance for Publishers.
Martech Series
AUGUST 3, 2022
A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.
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illumin
MAY 28, 2024
In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.
VideoWeek
JULY 12, 2024
“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS.
VideoWeek
AUGUST 26, 2022
TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. G/O Media Offers Brand Lift Guarantees. .” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year.
VideoWeek
AUGUST 25, 2023
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek.
VideoWeek
AUGUST 30, 2024
Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards. percent average increase in brand lift, and a 3.1
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