VideoWeek

MARCH 31, 2025

Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Can we run brand lift or conversion studies? Can we track impression to purchase?

Agency 52

Agency Brand Lift Ad Server Audience 52

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Then those two events need to be matched to attribute the action to the ad impression. ” . ” . ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. For a deeper dive into the role of emotion in advertising, check out this Medium article.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. Weather signals : Target ads based on local weather.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 89

Brand Lift Brand Awareness Media Agency 89

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance. Weather signals : Target ads based on local weather.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. WTF are seller-defined audiences?

Media 69

Media Advertising Cookies Impressions 69

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. Prior to any official campaign launch, you can poll your target audience to see what offers, ad creatives, messages, etc.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! You get insane amounts of data too – impressions, clicks, sales.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. As gaming audiences and the channel continue to grow, so will the relationship between advertisers and game developers. A brand-safe environment with low fraud.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

APRIL 28, 2022

However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. These companies use ads on YouTube, social media and Google, as well as a host of other tools like email marketing and direct mail marketing, to encourage immediate action from their target audience.

Agency 59

Agency ROI Audience SEO 59

Ad Monsters

JANUARY 24, 2025

TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. “The TikTok situation is forcing brands to rethink their short-form video strategies, but it’s actually pushing us toward a more resilient content model.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119