Audience Brand Lift Machine Learning 
Martech
SEPTEMBER 27, 2024
High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.
Martech
MAY 21, 2024
For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.
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Martech Series
JUNE 16, 2022
With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.
The Ad Tech Blog
JUNE 15, 2024
Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.
Martech
APRIL 27, 2022
For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.
illumin
MAY 28, 2024
This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.
Digiday
MARCH 9, 2023
Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.
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