Audience Brand Lift Machine Learning 
Martech
SEPTEMBER 27, 2024
High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.
Martech
MAY 21, 2024
For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.
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Single Grain
APRIL 25, 2025
As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Heres your CTV ad playbook where youll learn how to create a high-converting campaign. Key Highlights: CTV ad spending is projected to reach $33.35
Martech Series
JUNE 16, 2022
With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.
Martech
APRIL 1, 2024
With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting.
The Ad Tech Blog
JUNE 15, 2024
Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.
Martech
APRIL 27, 2022
For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.
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