Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

AUGUST 30, 2024

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52