Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 126

Marketing CPL Machine Learning CPC 126

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. How brands are winning with new CTV targeting approaches. Advertisers across multiple categories are embracing streaming ads for both brand-building and performance marketing.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S. moms playing games.

Marketing 113

Marketing Brand Lift Audience Media 113

Ad Monsters

FEBRUARY 20, 2025

market is expected to hit $1.3 Partnerships with brands and RMNs looking to connect creative, performance, and data will be critical. GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. Ecommerce ad spending is projected to grow 12.5% in 2025, and the U.S. The consensus?

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Basis

JANUARY 24, 2024

That said, we’re starting to see a shift now, and B2B marketers and brands have begun to reframe and rethink their advertising strategies in the context of this larger signal loss. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 103

Advertising Marketing Cookies Brand Lift 103

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

OCTOBER 26, 2022

From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach.

Marketing 87

Marketing Audience A/B Testing Non-Profit 87

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

The Ad Tech Blog

JUNE 15, 2024

Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. For a deeper dive into the role of emotion in advertising, check out this Medium article.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. They also play a vital role in helping brands understand their audience.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

JANUARY 5, 2023

We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023? Social media will continue to be an evergreen avenue for B2B marketing. The market has gotten increasingly more crowded over the years.

MarTech 94

MarTech Brand Lift Cookies ROI 94

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing. Signal loss isn’t new to marketers. Here’s how your advertising can avoid the pitfall of signal loss.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs and third-party audiences. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The door is open for brand categories’ KPI priorities to see severe impacts. The types of creative formats marketers are utilizing to achieve each KPI. .

Viewability 101

Viewability Advertising Impressions Cookies 101

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Marketing Technology News: Gainsight Continues Strong Momentum in Q3 Amid Market Uncertainty. European Expansion.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement. AM/FM radio had a significant 83.2% Day time is prime time for AM/FM radio.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. 12 Important Facebook Features Every Marketer Needs To Take Advantage Of.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Audience 52

InMobi

MARCH 21, 2022

As advertisers double-down on mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers across the marketing funnel on mobile. The brand then delivered personalized, tailor-made communication to this audience via vernacular video content across five diverse Indian languages.

Marketing 52

Marketing Brand Lift Communications Audience 52

InMobi

MAY 7, 2019

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. The self-serve dashboard puts the power in the hands of marketers by giving them an instant reach of 1.6 billion mobile consumers.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. Enter: DOOH, the digital iteration of OOH advertising.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

AUGUST 27, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. WBD says AIM will broaden its audience targeting capabilities, combining data ranging from registration and behaviour to intent and purchase. Warner Bros. Warner Bros.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. In fact, the study shows that advertising on social can cause positive impact everywhere else the brand is trying to drive results.”.

Brand Lift 88

Brand Lift Brand Awareness Media Agency 88

Digiday

DECEMBER 20, 2022

To stand out, the way a brand implements an influencer campaign must be innovative, including a clear strategy and a variety of creators. Redefining the brand-influencer relationship. In working with creators, brands must be considerate and thoughtful in selecting partners and ambassadors since not all guarantee success.

Food 82

Food Brand Lift Audience ROI 82

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 69

Marketing Entertainment Agency Audience 69

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

JANUARY 24, 2024

Then, once they have those systems and solutions in place, they can shift their focus to building up their CRM list so that, once third-party cookies are completely gone, they can still understand who they need to target and build lookalike audience segments to extend that targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Sounds like it has some real marketing potential—why aren’t more advertisers talking about it? Good to know!

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52