Audience Brand Lift SEO 
Martech
APRIL 27, 2022
For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. a paid search campaign can inform your organic SEO content strategy). marketing attribution ).
Single Grain
APRIL 28, 2022
As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation.
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VideoWeek
AUGUST 26, 2022
TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. G/O Media Offers Brand Lift Guarantees. Google Search Rework Targets SEO Gaming. TikTok Signals Renewed Push into CTV. The Week for Publishers.
Single Grain
NOVEMBER 15, 2019
billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56
Martech
MARCH 19, 2025
KPIs and tests to assess CTVs effect on paid search, SEO and paid social. Best practices for accurate CTV measurement My basis for measuring CTVs impact on other channels is a good old geo holdout test, with similar geos selected for test and control audiences. This article will discuss how to track CTV’s impact effectively.
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