Remove Audience Remove Brand Lift Remove Social Advertising
article thumbnail

How to balance ROAS, brand safety and suitability in social media advertising

Martech

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Tracking frameworks within the walled gardens of social media prioritize last-touch attribution.

Media 122
article thumbnail

Everything You Need to Know About Advertising on Reddit

Basis

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Does advertising on Reddit makes sense for all brands? Good to know! Use language that’s clear and concise.