Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs. ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

VideoWeek

OCTOBER 28, 2024

Too often it’s easy to make these apples and pears comparisons, or over-hype the technical and data capabilities, but CTV does what TV has always done, which is to show audiences high-quality and professionally produced content on the largest and most engaging screen. CTV has evolved because of changing consumer behaviour.

Viewability 64

Viewability Agency Ad Tech Audience 64

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. Weather signals : Target ads based on local weather.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Next question: What Reddit’s audience like? The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85