Martech

OCTOBER 10, 2023

Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Engaging new audiences. Engaging new audiences. Demand Gen can help you to discover new potential customers who may not be acquainted with your brand through the new Lookalike segments features.

Click Through Rate 120

Click Through Rate CPA Entertainment Audience 120

Kevel

MARCH 28, 2022

To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52

CPC CPM CPA Impressions 52

MNTN

JULY 2, 2024

Click-Through Rate (CTR) Click-Through Rate (CTR) is a metric that measures the percentage of people who click on an ad or link compared to the number of people who view it. This means that for every dollar spent on advertising, the retailer earns five dollars in return. How is CPA Calculated?

CPL 52

CPL CPC CPA Marketing 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52