Single Grain

SEPTEMBER 22, 2023

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging. Desire Goal: Stoke a strong desire or need.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Single Grain

APRIL 24, 2023

The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. Salesforce was committed to providing high-quality content to its audience.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.

CPM 52

CPM Ad Inventory Impressions CPL 52

Kevel

MARCH 28, 2022

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52

CPC CPM CPA Impressions 52

Monetize More

JUNE 20, 2023

It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

JANUARY 13, 2023

Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., play an important role in determining the CPM rate.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

NOVEMBER 14, 2023

The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

FEBRUARY 13, 2025

This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact. B2B performance marketing leverages strategic initiatives to optimize measurable outcomes among business audiences. What can you offer to your target audience?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

MNTN

JANUARY 29, 2025

Advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign. Efficiency Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52