Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Basis

NOVEMBER 1, 2022

What differentiates addressable from linear TV is that it utilizes programmatic technology and audience segmentation to serve different ads to different households. Advertisers can tap into first- and third-party data when buying video programmatically, which allows them to target their audiences more precisely. Low Barrier to Entry.

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Monetize More

OCTOBER 20, 2022

The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad has high viewability rates, especially when used at the top area of a web page. 3- Higher click-through rates. 2- Super Leaderboards.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

AdvertiseMint

AUGUST 13, 2023

Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers. Read more: TikTok Spark Ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JULY 3, 2023

” TikTok Ads Cost Here are the common bid campaigns: CPC: Average cost is $1 CPM: Average cost starts at $10 oCPM: The cost starts at $4-$8 CPV: Average cost is 25 cents. Consider the CPC when creating your campaign to ensure that your ad reaches the audience most likely to click on it. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

Basis

OCTOBER 6, 2023

For marketers, this presents a distinct opportunity to connect with audiences when and where they’re engaged, and in contextually relevant environments, to boot. To advertise on podcasts, marketing teams first need to consider their target audience(s). Sounds Like a Big Opportunity! So, How Do I Advertise on Podcasts?

Advertising 98

Advertising Audience Click Through Rate CPM 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

MAY 31, 2023

For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. RPM compared to other pricing models like CPM CPM , or cost per thousand impressions, is another popular pricing model used by ad networks.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Single Grain

AUGUST 10, 2023

By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. Cons: Prioritizing click volume may lead to lower conversion rates.

CPC 52

CPC CPM Viewability Impressions 52

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Advertisers pay depending on how many impressions their ad achieves.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. Cost-per-click (CPC). Total cost (ad spend) divided by clicks. Determine your pricing model. Pricing type. Definition.

CPC 52

CPC CPM CPA Impressions 52

Monetize More

MARCH 9, 2023

Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

APRIL 4, 2023

Identify target audience : The next step is to identify the target audience for the campaign using first-party data. Set up PMP deals : Once the target audience is identified, set up PMP deals with specific targeting options and ad formats to maximize performance. You’ll have to test it with your audience.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Benefits: In-depth audience analysis for launching campaigns that will convert.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Having access to audience data is a targeting goldmine. However, when that data isn’t used strategically, it can lead to waste, high CPMs, and poor campaign performance. Objective 3: Conversion and Action.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

MNTN

SEPTEMBER 30, 2024

Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. The good news is that they may be more likely to sit through and pay attention to your ad content if they are already enamored with their favorite show.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. The good news is that they may be more likely to sit through and pay attention to your ad content if they are already enamored with their favorite show.

Advertising 52

Advertising Marketing CPM Audience 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. They require substantial space on web pages and kick into action when they are at least halfway through the screen. Your audience can choose to mute or skip them. Video Ad Monetization: What Is it?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021.

CPC 52

CPC CPM Click Through Rate Audience 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. By analyzing the content of a web page and user behavior, AdX ensures that ads are contextually relevant, improving engagement rates and overall campaign performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Provides access to valuable audience insights and data.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. The bidding algorithm dynamically adjusts bids to increase the chances of receiving more clicks. At the end of the campaign, when the entire budget is exhausted, let’s assume it generated 10,000 clicks.

CPC 52

CPC CPA CPM Impressions 52

Digiday

MARCH 5, 2023

These ad block-resistance and non-skippable campaigns streams had an ad recall rate of 80% on average. Uplify estimated a mix of various interactive formats using the average budget resulted in brands seeing a 1.25% click-through rate and average $13 CPM or $1.38 billion by 2025.

Media 69

Media Click Through Rate Agency Conversion 69

Lemonads

AUGUST 30, 2020

years to innovate around what became today, “the foundation for Taboola’s mathematical predictive engine ” becoming part of publishers’ workflows to allow them to exceed through various optimization capabilities. RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate).

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JULY 27, 2021

For example, they created the same media in different dimensions and then ran separate campaigns for each placement (stories, feed and network): This meant that they had to manage several campaigns that had essentially the same audience. In addition to ad automation placement, he also leveraged broad audience targeting.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! Advertisers usually pay using a CPC or CPM model.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52