Martech Series

JANUARY 31, 2023

On Facebook, live video posts saw the most engagement for almost all industry groups with a median interaction rate of 51.02% – the best performing live videos were posted by fashion retailer brands running live shopping segments in Asia. Marketing Technology News: Can Technology Drive Creativity And Productivity?

CPC 87

CPC Marketing Click Through Rate Electronics 87

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Having access to audience data is a targeting goldmine. This is the first step to driving consumers through an action or purchase cycle. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. By analyzing the content of a web page and user behavior, AdX ensures that ads are contextually relevant, improving engagement rates and overall campaign performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Digiday

OCTOBER 21, 2022

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion.

Click Through Rate 58

Click Through Rate A/B Testing Conversion Conversion Rate 58

Single Grain

JUNE 14, 2023

Related Content: AI for Marketing: Best Examples of How AI Helps in Advertising 2) AdCreative.ai : Creating Powerful Ads with AI Creative Tools Crafting compelling and visually appealing ads is vital for capturing audience’s attention. You want to optimize each element to maximize its impact on your target audience.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

InMobi

JULY 3, 2018

Advertisers have proven willing to pay more for extremely valuable audiences or placements. The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Single Grain

MAY 17, 2023

Effective luxury ads should tell a story that resonates with the target audience and creates an emotional connection with the brand. While the target audience wants to feel like they are part of an exclusive club, they also need to see themselves as attainable customers.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. The messaging is versatile – while brands can promote a product or service, many also boost an existing post to engage their audience. Because the content is so versatile, you can capture an audience in different ways.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

AdvertiseMint

OCTOBER 9, 2023

These individuals have a significant online following and use their influence to recommend products to their audience. When their followers make a purchase through the influencer’s recommendations, the influencer earns a commission. Do you often recommend the latest gadgets, fashion finds, or must-have items to your friends?

Affiliates 52

Affiliates Conversion Rate Audience Conversion 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Provides access to valuable audience insights and data.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

MNTN

JULY 6, 2023

Define Your Target Audience Create an idea buyer profile. Your audience may change based on your product, too; for example, you may offer casual sneakers to a broad audience, but high-performance athletic shoes to runners in a certain economic bracket. Can you use your resources in wiser fashion to get to your goal?

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

AUGUST 30, 2024

For fashion brand Gap however, the reverse is true. Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards.

Retail 52

Retail Media Non-Profit Ad Tech 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% 3) Programmatic Advertising.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 26, 2020

As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results.” Here are two things in particular you should consider: A) Know Your Target Audience.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% 2) Programmatic Advertising.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. An ad network is the bridge between the two sides.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JULY 24, 2019

I’ve long been a fan of Ahrefs for SEO , specifically the Keywords Explorer tool, which allows marketers to search nearly seven billion keywords in over 170 countries and assess metrics like keyword difficulty, click-through rates, related keywords and search volume. Weaknesses. How to Use Success Gaps to Get More Clients.

SEO 97

SEO Banner Click Through Rate Marketing 97

Single Grain

AUGUST 27, 2019

Getting Inside the Mind of Your Target Audience. I’ll show you some strategies and tactics you can use to skyrocket your response rates. First, though, let’s get inside the mind of your target audience. According to CoSchedule, the reasons for this are that they: Attract audience attention by their obscure number.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JUNE 20, 2019

The product/service described is desirable to the target audience, and because the headline outlined their want or need well, the prospect clicked. If you can address one of your audience’s pain points in the headline, that is even better. How to Write Hero Headlines to Skyrocket Click-Through Rates.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

MARCH 27, 2020

However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. In this post, we’ll cover 30 ways that any content marketing manager can break through writer’s block and come up with new ideas for high-value content that resonates with their audience.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

MARCH 6, 2023

This is the most common way to measure the effectiveness of an online business and its potential to attract an audience. Once a person visits any page on your website, it is known as a “hit” A visitor might browse several pages on your site and take several actions, such as clicking a button or submitting a form.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% Home decor. B) Google Lens.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

This means optimizing content for a broader range of search engines to reach a wider audience. Invest in first-party data collection methods, such as email subscriptions and customer feedback, to build direct relationships with your audience without compromising their privacy. As alternative search engines innovate (e.g.,

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

NOVEMBER 28, 2023

One such company that has made AI the center of its value proposition is Google through its search generative experience (SGE): Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Marketing 126

Marketing First-Party Cookies SEO Audience 126