Single Grain

AUGUST 24, 2023

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Agency 98

Agency Marketing SEO Brand Awareness 98

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Banner Fill rate CPM 52

Lemonads

JULY 17, 2021

You can stay on the safe side just by monitoring your click-through rate or the conversion rate, but these calculations will not give you very relevant information about your paid campaigns. Is ROAS a better KPI than Click-Through Rate? Advertising is about making sales, not only gaining traffic.

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. The aim is to create a buzz and get your target audience talking and thinking about your offering. Targeting the Right Audience Effective targeting is crucial at this stage.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

AdvertiseMint

JULY 15, 2023

Applying these techniques lets your target audience know about the services you offer. You can measure which ones work best by using these metrics: Click-through rate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Lemonads

AUGUST 30, 2020

years to innovate around what became today, “the foundation for Taboola’s mathematical predictive engine ” becoming part of publishers’ workflows to allow them to exceed through various optimization capabilities. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most! TripleLift transforms images with web content into ads.

Native Advertising 52

Native Advertising Advertising CPC Banner 52