Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Click Through Rate 101

Click Through Rate A/B Testing Marketing Conversion 101

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When do we use Discovery Ads?

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech

OCTOBER 10, 2023

Dig deeper: Hate speech on social media can significantly damage brands: Study In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor.

Click Through Rate 109

Click Through Rate CPA Entertainment Audience 109

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can also be served to riders post-ride through mobile receipts. click-through rate on ads. Why we care. Integrated touchpoints. Image: Curb.

Geo targeting 104

Geo targeting Advertising Click Through Rate Mobile Ads 104

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Digiday

APRIL 2, 2024

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Click Through Rate 68

Click Through Rate Media Retail Impressions 68

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

AdOpsHouse

SEPTEMBER 30, 2024

We dive deep into your business model, industry, and target audience. Targeted Google Ad Campaigns Utilizing Google Ads, we create customized ad campaigns designed to reach your ideal audience. Social Media Management Choose the social media package you see fit for your brand, and we handle the rest!

Ad Ops 52

Ad Ops SEO Click Through Rate Marketing 52

The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. This ensures that ads are effective without overwhelming the audience. High ad frequency can lead to ad fatigue and negative brand associations.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. And it's not just for social media pages and YouTube ads. But now, millennials comprise most of a B2B marketer's audience. Modernize your Social Media Presence with Video.

Marketing 246

Marketing Click Through Rate Conversion eCommerce 246

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Martech Series

NOVEMBER 9, 2022

Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide. Emplifi, the leading unified customer experience platform, today revealed its quarterly social media trends and findings of global brands.

Media 81

Media Click Through Rate CPC MarTech 81

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Additionally, it provides actionable audience insights for content strategy development. Meltwater , a media intelligence company, partnered with Blackbird.AI to combat misinformation. Processing.

MarTech 93

MarTech Click Through Rate Machine Learning Conversion 93

Single Grain

OCTOBER 16, 2023

Social media posting is a hot topic. In the last year, the average user spent 151 minutes per day on social media. Social media also benefits businesses, large and (particularly) small: They can promote their products and services and maintain a professional online presence on various social media platforms.

Media 52

Media Brand Awareness Audience Click Through Rate 52

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Martech Series

AUGUST 1, 2022

Earlier this quarter, The Fresh Market surpassed 365 days of total watch time for its Firework-enabled video content — including all short-form, shoppable video and live commerce content across the company’s owned media channels. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch. . +47%

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning 99

Machine Learning Click Through Rate A/B Testing Conversion 99

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Click Through Rate 107

Click Through Rate A/B Testing SEO MarTech 107

Ad Monsters

JUNE 25, 2024

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. As the Director of Advertising at a forward-thinking media company, I’ve seen firsthand how this technology reshapes audience connections and drives business growth.

Advertising 81

Advertising Click Through Rate ROI Audience 81

Digiday

OCTOBER 1, 2024

Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. million teen patients to be treated in Q3, a 9.9%

Click Through Rate 68

Click Through Rate Impressions Audience Media 68

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Please list three ways to measure marketing incrementality for social media and email campaigns.

A/B Testing 75

A/B Testing Control Group Marketing Conversion Rate 75

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Single Grain

FEBRUARY 3, 2024

A meta description is an HTML attribute that provides a brief and concise summary of a webpage’s content, used by search engines to display as a snippet in search results, influencing click-through rates. This helps with SEO and ensures that your content is matched with the right audience.

Click Through Rate 102

Click Through Rate SEO Impressions Audience 102

Spoton Digital Media

AUGUST 21, 2024

By now, you’ve already seen it dominating the news cycle, showing up in commercial breaks, taking over social media, and spilling over into email and text inboxes. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads.

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Digiday

OCTOBER 1, 2024

Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. million teen patients to be treated in Q3, a 9.9%

Click Through Rate 51

Click Through Rate Impressions Audience Media 51

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. To measure click-through rates on each ad, you use data analytics.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Influencers can leverage emotional contagion to build stronger connections with their audience. Marketers need to develop new methods and tools to measure the emotional responses of their audience.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Single Grain

AUGUST 28, 2023

Work With Us The Evolution of Engagement Rates Remember the good ol’ days when Facebook posts boasted a click-through rate of 10%? Back then, a 15% engagement rate was considered the gold standard, and we reveled in the organic engagement that came our way. the media platform). Is it annoying?

Click Through Rate 52

Click Through Rate Marketing Audience Media 52

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. However, there are effective actions you can take to overcome these obstacles and adapt your approach to get the most out of your social media presence.

ROI 52

ROI Media Audience Click Through Rate 52

OpenX

JUNE 20, 2024

The reconfiguration of this tenet is a reflection of our ongoing commitment to driving meaningful change in responsible media buying in multiple areas. To that end, companies are more conscious than ever of integrating DEI into responsible media.

Media 40

Media Click Through Rate Advertising Audience 40

Single Grain

JUNE 2, 2023

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less. Don’t rely only on organic traffic from Google.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Digiday

MARCH 5, 2023

Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. The two execs open today’s sessions with a presentation that showcases why this field is exploding and what it can mean for brands and their media agencies. 16 to 18 in Naples, Fla.

Media 69

Media Click Through Rate Agency Conversion 69

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. This gap can lead to ineffective ad campaigns and poor media planning.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. For example, ads that appear in the middle of the content or cover the entire page can cause frustration and lead to a high bounce rate, resulting in lower ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96