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The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment.
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.
X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. Together with News UK and Reach, DMG Media control over 40 percent of the audience reach of the UK’s online news brands. Some advertisers have responded that the notes themselves can be misleading.
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