Audience Clickbait Impressions 
Digiday
JANUARY 24, 2023
As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.
Martech
FEBRUARY 11, 2025
Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.
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VideoWeek
JULY 21, 2022
After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. But many argue that these approaches fall short.
VideoWeek
SEPTEMBER 26, 2023
The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.
Single Grain
SEPTEMBER 8, 2020
These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% 3) Entice Your Audience with On-SERP SEO. Don't resort to clickbait or your bounce rate will be through the roof! What Is Click-Through Rate (CTR)? Which leads to the next copywriting tip… Power Words. less clicks : Question?
Single Grain
JULY 9, 2021
One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).
Single Grain
FEBRUARY 17, 2020
your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. The wackier, the better.
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