Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

A/B Testing 109

A/B Testing Clickbait Conversion Impressions 109

Martech

APRIL 1, 2024

Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain. Get MarTech!

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. It’s about understanding your target audience.” Shiao said.

Clickbait 105

Clickbait Conversion Communications Affiliates 105

Martech

AUGUST 16, 2024

They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. By focusing on these strategies, marketers can break free from outdated tactics and create more meaningful connections with their audiences, ultimately driving better results and increasing conversions along the buyer’s journey.

Conversion 118

Conversion Clickbait Communications MarTech 118