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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

70%+ of users find online ads untrustworthy, due to scams like clickbait. Clickbait (31%), tech support (23%), and financial scams (22%) peaked in Q4. In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. Working with reputable partners reduces the risk of fraud.