Adweek

APRIL 12, 2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication.

Entertainment 312

Entertainment Communications Audience Media 312

Adweek

JUNE 1, 2023

Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.

Media 333

Media Communications Audience Marketing 333

Adweek

DECEMBER 4, 2024

At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence.

Marketing 299

Marketing Communications Audience 299

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. Some ad sets could be paused. What’s next. Processing.

Ad Targeting 115

Ad Targeting Communications Audience MarTech 115

Adweek

OCTOBER 1, 2024

Radio and podcast giant Audacy emerged from Chapter 11 bankruptcy protection following the approval of a transfer of its radio station licenses from the Federal Communications Commission.

Communications 269

Communications Audience Media 269

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online. Email: Business email address Sign me up!

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. This is a remarkable level of message customization to an audience of one.

Marketing 134

Marketing Communications Audience Entertainment 134

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Stefanie Beach , CEO & Founder of SMB Media Consulting adds that challenges often arise from poor communication or unprepared partners, not the curated deal process itself.

Real Estate 98

Real Estate Audience Communications Media 98

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech 124

MarTech Communications SEO Conversion 124

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience.

Advertising 105

Advertising Audience Education Communications 105

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 133

Audience Marketing Conversion Communications 133

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Timing: Send messages when the audience is most likely to engage, considering time zones and industry-specific events.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

NOVEMBER 8, 2024

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. 27:33: How do you address Gen Z as an audience for email marketing? 28:58: How do you avoid over-communicating with customers with email and push channels? Email marketers are going to have their hands full in 2025.

A/B Testing 126

A/B Testing Marketing Communications MarTech 126

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Email: Business email address Sign me up!

Conversion 117

Conversion Machine Learning Communications MarTech 117

Fuel Lines

NOVEMBER 20, 2022

Especially when it’s not being written for a specific audience. This helps to cultivate an audience that is attracted to your writing and becomes the foundation for building your online community. Really Get to Know Your Target Audience. You will never build an audience without value. By Creating Content.

Agency 257

Agency Communications Audience Media 257

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Promotional SMS messages communicate a special offer or a new product to consumers.

Communications 127

Communications Shipping Marketing MarTech 127

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. OpenAI has Custom GPTs Anthropics Claude has projects.

SEO 129

SEO Audience Education Machine Learning 129

Martech

MARCH 3, 2025

This segmentation ensures that the right message reaches the right audience at the right time. Predictive analytics: AI can forecast future customer behavior based on historical data, enabling marketers to proactively tailor their offerings and communications to meet anticipated needs.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. The energy from live audiences is more eager and intense than ever. billion by 2033. I’m getting more speaking and keynote bookings. and is projected to reach $2.1

Audience 135

Audience Marketing Impressions Communications 135

Martech

DECEMBER 5, 2024

It considers brand guidelines and audience data for optimal impact. Ai: This platform provides AI-powered translation and localization of video and audio content in over 160 languages, helping brands reach global audiences effectively. AdCreative.ai introduces THINK1.Ai:

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Conversion 117

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

JULY 18, 2024

AI Pro includes features such as Audiences AI for customer segmentation and Identity AI for recognizing site traffic, Moore’s Audience-Centric Testing Suite is a set of tools designed to improve fundraising effectiveness. CallMiner added generative AI capabilities to its post-interaction and real-time AI summarization features.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 124

Audience Marketing ROI Manufacturing 124

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Marketing 126

Marketing Communications Machine Learning Audience 126

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 119

Audience SEO Education Communications 119

Fuel Lines

JULY 6, 2023

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Streamlined and Focused Communication: Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.

Media 246

Media Communications Conversion Audience 246

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Roles: Data analyst: To analyze customer data and generate insights.

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Phrases like Get started suggest progress and ease.

A/B Testing 123

A/B Testing Pop-Up Click Through Rate Conversion 123

Martech

MARCH 13, 2025

It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. This reduces the need for human intervention while maintaining accuracy in customer communication. Enhanced cultural relevance ensures content aligns with current audience values and trends.

MarTech 99

MarTech Click Through Rate Machine Learning Banner 99

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech

AUGUST 13, 2024

Relying on pre-scheduled content and a top-down communication style, they prioritized reach over engagement, neglecting to foster community. Rather than acquiring vast, impersonal audiences, brands should cultivate authentic communities built on mutual respect and value exchange.

Marketing 133

Marketing Audience Media Food 133

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 128

Cookies Non-Profit Audience GDPR 128