Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 117

Audience Marketing Conversion Communications 117

Ad Monsters

JUNE 19, 2024

With memory recall at the top of mind, it’s obvious that buyers should align brand messaging with publisher content in a format that resonates with their audience. LinkedIn will do all the work for you, which entails handling the creative, audience targeting, and budget management. “All it takes is five minutes.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech Series

NOVEMBER 1, 2022

Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 92

Conversion Communications MarTech eCommerce 92

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Fuel Lines

JULY 6, 2023

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Streamlined and Focused Communication: Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.

Media 246

Media Communications Conversion Audience 246

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Single Grain

AUGUST 21, 2023

What are free to paid conversion rates? Among these metrics, the “free to paid conversion rates” stands out as a particularly telling indicator for businesses, especially those operating in the SaaS (Software as a Service) space. Work With Us What Is a Free to Paid Conversion Rate?

Conversion Rate 52

Conversion Rate Conversion Education Communications 52

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. They ensure that websites are visually appealing and provide relevant, personalized experiences for each audience segment. Their work amplifies user engagement and boosts conversions by making every interaction count.

MarTech 88

MarTech A/B Testing ROI Conversion 88

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 98

Audience Marketing ROI Manufacturing 98

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. With email we are not having to pay to drive audiences to that landing page, to that PPC ad or social media ad or anything,” Pay said. “We If they’re testing, why are they testing?”

Conversion 125

Conversion Marketing A/B Testing MarTech 125

Single Grain

AUGUST 21, 2023

It’s disheartening when your sales plateau or when that surge in conversions seems like it’s always just out of reach. That’s why we’ve assembled a list of easy ecommerce marketing tips that you can try with your own product listings to bump the needle on your conversions. Conversion rates are 1.8X

eCommerce 52

eCommerce Conversion Marketing Conversion Rate 52

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. Because your CTA is what gets your audience to do what you want them to do. And, it must communicate what action you want someone to take, so it has to be crystal clear. To see what works with your audience, A/B test different options and record the results.

Conversion 52

Conversion A/B Testing Audience Communications 52

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. This can lead to increased brand loyalty and higher conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. This scenario is familiar to many if not all, advertisers.

Audience 66

Audience Impressions Communications Conversion 66

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Keep updating your content regularly to make it new and relevant.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

Single Grain

AUGUST 4, 2020

A universal parameter that determines the success of your business is the ability to communicate with your target audience. Then you can get more conversions using customer education as your onboarding process to help people become more familiar with your product. Ask yourself what is best for your audience (i.e.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. Grammarly introduced new features to measure the impact of communication on business performance. Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform.

MarTech 110

MarTech Communications SEO Conversion 110

Single Grain

JUNE 22, 2023

Effective storytelling in marketing has the power to captivate audiences, foster emotional connections and drive conversions. Through their enchanting tales, Disney creates emotional connections with audiences of all ages, evoking joy, wonder, and nostalgia. Sometimes it’s done through a character.

Audience 52

Audience Marketing Conversion Conversion Rate 52

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Influencers can leverage emotional contagion to build stronger connections with their audience. Positive emotions shared by influencers can lead to increased engagement and trust.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Martech

OCTOBER 30, 2024

By focusing on problem-centric content and thinking about content not just on the funnel level, but in terms of what it is trying to communicate to the audience. It’s not a conversion tactic. How do you actually go about creating a content section in your overall program that helps you address these category entry points?”

Marketing 137

Marketing MarTech Audience Communications 137

Single Grain

MAY 12, 2023

Well, yes, but… The keyword “target audience” makes all the difference between enterprise and traditional marketing most growing businesses are familiar with. This ensures that messages, branding and marketing goals are clearly communicated and adhered to. So why do we need enterprise advertising, anyway?

Audience 52

Audience Advertising Communications ROI 52

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

Marketing 99

Marketing Conversion Rate Conversion Click Through Rate 99

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. By leveraging advanced strategies for personalization, you can ensure your messages reach your audience and resonate with them on a deeper level. Demographic data.

Marketing 123

Marketing Click Through Rate Conversion Communications 123

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

SEPTEMBER 25, 2024

Maintaining proactive and transparent communication, working to optimize clients’ systems for collecting and executing on first-party data, and helping them adjust to new systems for cookieless measurement should be key aspects of any media agency’s plans.

Agency 75

Agency Media Cookies Education 75

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023. Conversations around wellness and mental health concerns are booming online.

Conversion 101

Conversion Audience Communications MarTech 101

Martech

JUNE 18, 2024

Here’s how to select and design images that captivate and communicate effectively: Choose relevant images Select images that directly relate to your message : For a sports equipment campaign, use high-quality photos of athletes using your products in real scenarios, such as a runner in a marathon wearing your latest gear.

A/B Testing 103

A/B Testing Communications Audience Conversion 103

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? But now, millennials comprise most of a B2B marketer's audience. They expect modern sales tactics and communication techniques like video and live chat.

Marketing 246

Marketing Click Through Rate Conversion eCommerce 246

Martech

NOVEMBER 1, 2023

For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Einstein , Salesforce’s AI product, has particularly good audience saturation algorithms that identify the subscribers in danger of being over-communicated and those who could use more communication.

Marketing 123

Marketing Audience Communications eCommerce 123

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 91

Conversion Rate ROI Conversion eCommerce 91

Martech Series

AUGUST 2, 2022

New Solution Helps Nonprofits, Advocacy Groups and All Businesses to Scale Engaging, One-to-One Conversations. With Hustle Broadcast, organizations can now scale their one-to-one conversations by sending one text to unlimited contacts while managing replies with human interaction.

Conversion 87

Conversion Communications Education MarTech 87

The Ad Tech Blog

JULY 7, 2024

This can lead to higher engagement and conversion rates, addressing one of the key challenges faced by marketing professionals. Challenges in the Advertising-Marketing Industry Low Engagement and Conversion Rates Low engagement and conversion rates are significant challenges in the advertising-marketing industry.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech Series

FEBRUARY 1, 2023

Firms are not having the conversation that consumers want to have. Storyroom , an AI driven digital analytics company has released a new report assessing the effectiveness of sustainability / ESG communication and marketing messaging at leading global firms.

Communications 75

Communications Conversion MarTech Audience 75