Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. ” This technology analyzes consumer data to create psychographic profiles, enabling businesses to understand better and target their audiences. Processing.

MarTech 99

MarTech Communications Conversion Marketing 99

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. This is where PR shines, connecting audiences to brands through earned media.

Public Relations 129

Public Relations Marketing ROI Communications 129

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Should FAQs be shared with all audiences? Lets look at some FAQs to help you use this tool to your advantage.

Marketing 126

Marketing Communications Audience SEO 126

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. The post appeared first on MarTech. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. What’s next.

Ad Targeting 111

Ad Targeting Communications Audience MarTech 111

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech. Email: Business email address Sign me up!

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. AI Assistant Content Accelerator in Adobe Journey Optimizer generates on-brand marketing assets for channels including email, SMS and more, optimized for certain target audiences based on language, tone and content type. I look forward to putting them both to the test.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Martech

NOVEMBER 8, 2024

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. Processing.

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. This is a remarkable level of message customization to an audience of one. Processing.

Marketing 131

Marketing Communications Audience Entertainment 131

Martech

SEPTEMBER 23, 2021

Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. Why effective communication is the catalyst of meeting new demands.

Communications 133

Communications Marketing Audience MarTech 133

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Email: Business email address Sign me up!

Conversion 113

Conversion Machine Learning Communications MarTech 113

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This segmentation ensures that the right message reaches the right audience at the right time. appeared first on MarTech.

Marketing 115

Marketing Conversion Rate MarTech Communications 115

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 111

Conversion Rate Click Through Rate A/B Testing Conversion 111

Martech

JANUARY 30, 2025

A community of glass houses. — Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. Processing.

MarTech 66

MarTech Education Conversion Communications 66

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Define necessary jargon clearly, ensuring it aligns with audience needs.

Conversion 105

Conversion SEO Communications Audience 105

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 117

MarTech Communications Machine Learning Conversion Rate 117

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. The energy from live audiences is more eager and intense than ever. The post Where AI falls short in high-stakes B2B industries appeared first on MarTech. billion by 2033.

Audience 132

Audience Marketing Impressions Communications 132

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Promotional SMS messages communicate a special offer or a new product to consumers.

Communications 122

Communications Shipping Marketing MarTech 122

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. tone, frequency of communication, event appearances, and how they talked about competition and the market). I’m currently working through a fascinating exercise within a specific martech category. Their target audience.

MarTech 132

MarTech Marketing Audience Communications 132

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles.

Marketing 122

Marketing Public Relations Communications MarTech 122

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 129

Audience Marketing Conversion Communications 129

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 115

Audience SEO Education Marketing 115

Martech

AUGUST 13, 2024

Relying on pre-scheduled content and a top-down communication style, they prioritized reach over engagement, neglecting to foster community. Rather than acquiring vast, impersonal audiences, brands should cultivate authentic communities built on mutual respect and value exchange. Are you getting the most from your stack?

Marketing 129

Marketing Audience Media Food 129

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 104

Marketing ROI MarTech Audience 104

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 113

Education Audience Conversion Rate Conversion 113

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Effective visualization aids in decision-making and communicating findings to stakeholders. appeared first on MarTech.

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. OpenAI has Custom GPTs Anthropics Claude has projects.

SEO 124

SEO Audience Education Machine Learning 124

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Early adopters with high expectations Think back to the early days of the martech market. The post How to identify high-churn personas in B2B and mitigate their risk appeared first on MarTech. Processing.

MarTech 115

MarTech ROI Marketing Communications 115

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech.

Marketing 121

Marketing Communications Machine Learning Audience 121

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Brand Awareness 121

Brand Awareness Marketing Media Audience 121