Martech

FEBRUARY 24, 2025

Effective visualization aids in decision-making and communicating findings to stakeholders. Open source community: Being open-source, R has a large community that contributes to its development, providing access to numerous packages and resources that can enhance marketing analytics capabilities.

A/B Testing 120

A/B Testing Marketing Conversion Rate ROI 120

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. This helps further segment your audience and understand how each customer uses both platforms. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience. Launch email.

Marketing 112

Marketing Pop-Up A/B Testing ROI 112

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 115

Education Audience Conversion Rate Conversion 115

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 105

Marketing ROI MarTech Audience 105

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! In other words, he was receptive to hearing any suggestions that were congruent with the tone, style and audience of his business. How Brand Personas Can Lead to Effective ROI. Get A Free Consultation.

ROI 106

ROI Banner Audience Marketing 106

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. OpenAI has Custom GPTs Anthropics Claude has projects.

SEO 126

SEO Audience Education Machine Learning 126

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 122

Audience Marketing ROI Manufacturing 122

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 126

Cookies Non-Profit Audience GDPR 126

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability.

MarTech 120

MarTech Pop-Up Communications Manufacturing 120

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. A misconfigured bid, an incorrect audience segment, or an unintended budget change can lead to thousands of wasted dollars before the issue is even spotted.

ROI 90

ROI Ad Tech Communications Audience 90

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI. Email audience.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. He said the layoffs were because the company needed to switch focus from annual recurring revenue (ARR) to efficiency.

MarTech 117

MarTech ROI Marketing Communications 117

Martech

JULY 19, 2024

In their book “Marketing Artificial Intelligence, AI, Marketing and the Future of Business,” Paul Roetzer and Mike Kaput say that future marketers need proficiency in data, technology and communications. Marketers of the future will need technical expertise, problem-solving skills and an eye for process optimization. How do they do it?

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

InMobi

MARCH 11, 2025

Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 127

Conversion Marketing Education ROI 127

Martech

MARCH 13, 2025

B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. Unlike B2C, which targets millions but collects fewer insights per individual, B2B purchasing involves multiple stakeholders, requiring highly personalized communication across various channels.

Fashion 87

Fashion Audience ROI Media 87

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Dig deeper: 3 tips to maximize your ROI at events 4. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Conversion 117

Conversion Education ROI Communications 117

Martech

MARCH 5, 2025

Assess whether lead scoring is a crucial part of your marketing program and whether greater capabilities in audience segmentation and personalization are needed. Determine if inbound marketing (e.g., social media, blogging, SEO) is more important to your organization than outbound (email, SMS).

Marketing 68

Marketing ROI Conversion Rate Conversion 68

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. ” Communicate urgency or incentives. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. But here’s a hard truth: most email automations are just noise.

Click Through Rate 105

Click Through Rate Non-Profit Impressions Conversion Rate 105

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 127

Machine Learning Marketing Agency ROI 127

illumin

JANUARY 7, 2025

Reaching the right audience on a fixed budget is difficult for agencies. This enables them to achieve improved performance and higher return on investment (ROI). This ensures that the most engaging and effective ads reach the target audience, ultimately enhancing campaign results.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It enables direct communication with potential and existing clients. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

OCTOBER 24, 2022

But now, millennials comprise most of a B2B marketer's audience. They expect modern sales tactics and communication techniques like video and live chat. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Incorporate More Video into Your Website.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Keep updating your content regularly to make it new and relevant.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Ad Monsters

FEBRUARY 12, 2025

In line with the event’s theme Cracking the Buyer’s Code Estes’ keynote is titled “ Think Like a Buyer: The ROI Roadmap for 2025.” For example, she explains, “I needed to learn to think on my feet, problem-solve with limited resources, and communicate information in various ways to meet student needs.”

Education 98

Education Ad Tech Media ROI 98

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It enables direct communication with potential and existing clients. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

JANUARY 5, 2025

Identifying your target audience is crucial for tailored advertising strategies. Who is Your Target Audience? Understanding your target audience is the foundation of any successful advertising strategy. Common metrics include click-through rates, conversion rates , and return on investment (ROI).

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 125

Education Audience ROI A/B Testing 125

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

FEBRUARY 14, 2022

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. million earned media pitches showed that communications pros are failing to secure the coverage they’re after. What: One hour free webinar. Learn more and register here.

Media 98

Media SEO Communications ROI 98

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. It is inexpensive, has a high ROI, and allows for direct and tailored communication in a way no other marketing means can. Define your target audience. Your list represents your target audience.

Marketing 98

Marketing ROI Communications Audience 98

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 127

Conversion Marketing Conversion Rate Audience 127

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences.

ROI 101

ROI Control Group Audience Cookies 101

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation.

MarTech 119

MarTech Communications Machine Learning Conversion Rate 119