Martech

OCTOBER 18, 2021

Just because the customer expects consistency doesn’t mean that communication on every channel is the same. Once you have the foundation in place, you’re set up to communicate in a more responsive way to your customers. If your communications are of value to the customer, they’ll take you along on their journey. Learn more here.

Communications 113

Communications MarTech Conversion Search Advertising 113

Martech

JANUARY 20, 2022

That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Source: Tom Hannigan.

MarTech 127

MarTech Machine Learning Communications Marketing 127

Single Grain

SEPTEMBER 16, 2020

They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. We've been able to focus more on other areas of marketing so that we can better communicate our new features to our customers and overall impact to the UX industry.

Conversion 98

Conversion eCommerce CPC Impressions 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

MARCH 4, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

AUGUST 30, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 107

Machine Learning Retail MarTech Search Advertising 107

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Basis

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 83

Marketing Rich Media Audience Education 83

Basis

JANUARY 11, 2024

Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. This key audience segment is made up of the more than 46 million US adults who go “under the knife” each year.

Pharmaceuticals 80

Pharmaceuticals Healthcare Audience Education 80

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. Results Gump’s surpassed their 2021 sales goals.

ROI 98

ROI Marketing SEO CPA 98

Basis

JUNE 6, 2022

Such tactics may not pull at the heartstrings quite like big-budget brand building initiatives—the ones you might see illuminating Times Square or running throughout the Super Bowl—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 73

Marketing Rich Media Audience Education 73

Single Grain

NOVEMBER 8, 2019

We want to be very clear that this is just our map for content types — there is no real consensus on which types of content work best in each stage because it depends a lot on your sales cycle, your industry and your audience. Both are a great way of getting your brand in front of your audience. Get A Free Consultation.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

APRIL 15, 2021

Sellers can directly connect with audiences. Communication is the key to manage your audience. For instance, keeping your community informed about the next drop (an “event” when your NFT sale begins) is crucial in order to encourage more bids. 8) Run PPC Campaigns 0n Search and Social. NFT Marketing.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Clearcode

JANUARY 18, 2022

Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation. Segment existing and new audiences in a proper manner. Use Case #6: Personalized Omnichannel Communication.

Advertising 52

Advertising Retargeting Marketing Communications 52

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. ASA Targets Sexualised Mobile Game Ads.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

APRIL 24, 2023

The report included data on sales performance, buyer preferences and technology adoption, giving sales professionals the information they needed to stay ahead of the game: The after effects of the campaign made Salesforce’s audience recognize them as an industry authority, given the vast amount of anonymized data they had to work with.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

Agency 52

Agency Marketing A/B Testing ROI 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. O2 O2 is a leading digital communications company in the UK.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Advertising firms work with various clients, from small businesses to large corporations. 6) Email Marketing.

Agency 59

Agency Advertising SEO Retargeting 59

InMobi

SEPTEMBER 20, 2021

Prior to InMobi, Krista was SVP Marketing for Amobee, a global provider of advanced advertising solutions that help brands, agencies, and broadcasters unify audiences across all TV, CTV and digital to optimize results and drive growth. in Communications from Northwestern University in Evanston, Illinois, and an M.A.

Finance 52

Finance Communications Agency Ad Tech 52

InMobi

FEBRUARY 19, 2016

In 2016 and beyond, marketers will be able to not only use that data to develop relevant, contextual, and engaging experiences for their audiences, but also use that data to predict which locations and unknown segments will be most responsive to which campaigns and programs in the future. The Next Big Thing?

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

APRIL 14, 2022

To create these campaigns, the right agency will begin by first getting to know you, your company, and the goals you hope to achieve from PPC advertising. They know how to make the most of bidding on Google Ads and, perhaps most importantly, they know how to create ads that capture your audience's attention and drive them to your platform.

Agency 52

Agency SEO ROI A/B Testing 52

NewProgrammatic

JANUARY 26, 2022

Mobile World Capital Barcelona is an annual event dedicated to the mobile communications industry. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. RampUp Liveramp Summit When? February 28 – March 1 Where? San Francisco.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

VideoWeek

JANUARY 19, 2024

But the audiences were small – recent live streams hosted by the above publishers all attracted only a few hundred viewers. Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP.

Non-Profit 52

Non-Profit Media Agency Audience 52

Single Grain

FEBRUARY 16, 2022

It's important because proper promotion helps your NFT collectibles reach a wider community of buyers and keeps your target audience updated about your existing or upcoming projects. Expand Audience Reach: As the NFT market gets more and more crowded, it becomes very difficult for crypto and blockchain companies to gain customers.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. This will help boost the connection and trust between you and your audience, often leading to more sales. Dive Deeper: Copywriting Hacks: How to Build Trust With Your Audience.

Marketing 106

Marketing SEO Banner Audience 106

Basis

FEBRUARY 28, 2025

On the positive side, advertisers should see increased efficiencies as expanded AI-driven ad solutions focused on reducing manual workload hit the platform (i.e., As a result, advertisers should be cognizant of possible delays in communication around technical issues and platform updates. Advantage+ shopping).

Social Advertising 70

Social Advertising Advertising Conversion Media 70

VideoWeek

JANUARY 17, 2025

. “Combining T-Mobile’s customer-centric approach and its expertise as one of the nation’s most scaled marketers, with Vistar’s leading out-of-home technology means advertisers can easily place their ads where they know their audience will be,” said JP Colaco, SVP and Chief T-Ads Officer at T-Mobile.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52