Audience, Control Group and Conversion

Measuring marketing incrementality: Best of the MarTechBot

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Provides clear data on what drives engagement and conversions.

A/B Testing

A/B Testing Control Group Marketing Conversion Rate

Intro to Incrementality Series: Part 3

Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA

CPA Control Group Conversion Audience

In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

Ad Monsters

JUNE 27, 2024

Our conversation also explored advanced data targeting methods to understand shopper behavior and outline strategies for measuring the success of DOOH and in-store campaigns. Instead, retail media, shopper marketing, and category planning merge into a single, integrated conversation.

Retail

Retail Media Control Group Conversion

Frequency testing: The key to unlocking more email revenue

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month. Or to make money?

Conversion Rate

Conversion Rate Conversion Control Group Audience

How brands are measuring incremental performance on CTV

Digiday

NOVEMBER 17, 2022

As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. This evolution has also expanded their focus from incremental reach to measuring the incremental conversions and revenue driven by their CTV campaigns.

A/B Testing

A/B Testing Conversion Audience Control Group

7 common problems that derail A/B/n email testing success

Martech

MARCH 30, 2022

Using the wrong conversion calculation. When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. This relates to the customer‘s journey and the test’s objective. Testing without statistical significance.

Conversion

Conversion A/B Testing Control Group Marketing

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. billion USD.

Advertising

Advertising Click Through Rate Display Advertising ROI

What is Incrementality?

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. It answers the question: What would have happened without this marketing initiative?

Control Group

Control Group Conversion Conversion Rate Audience

8 major email marketing mistakes and how to avoid them

Martech

JULY 5, 2022

Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ ) 70% of consumers say that how well a company understands their individual needs affects their loyalty ( Salesforce ) 71% of customers are frustrated by impersonal shopping experiences ( Segment ).

Marketing

Marketing Conversion Control Group Shipping

Digital Dish Episode 2: Incrementality

Digital Remedy

JANUARY 27, 2023

In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Is Z just cannibalizing my organic audience? Incrementality is really there to identify the causal event of a conversion, and it’s allowing businesses to properly allocate their budget and reduce wasted ad spend.

CPA

CPA Control Group Conversion Rate Conversion

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.

Control Group

Control Group Audience Communications Conversion

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV Campaign Impact and Discover Revenue Opportunities

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.

Control Group

Control Group Audience Communications Conversion

What Is Marketing Attribution and How Does It Work?

MNTN

FEBRUARY 6, 2024

That’s where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer’s path to conversion — from the first interaction to the final purchase and beyond. What Is Marketing Attribution? Two words for you: marketing attribution.

Marketing

Marketing Conversion A/B Testing Control Group

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. It was also the first hospitality brand to engage its target audience in the metaverse across VR, PC, console, cloud gaming and mobile devices.

Advertising

Advertising Marketing Fashion Agency

11 Native Advertising Trends that You Can’t Ignore

Single Grain

MAY 16, 2023

Companies also have control of their native advertising strategy. They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Most native advertising platforms give you control over where to place your ads and how you’ll create them.

Native Advertising

Native Advertising Advertising Video Ads Machine Learning

AdTech Trends

Measuring marketing incrementality: Best of the MarTechBot

Intro to Incrementality Series: Part 3

Trending Sources

In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

Frequency testing: The key to unlocking more email revenue

How brands are measuring incremental performance on CTV

7 common problems that derail A/B/n email testing success

Top 100 Advertising Revenue Statistics to Inform Your Campaign

What is Incrementality?

8 major email marketing mistakes and how to avoid them

Digital Dish Episode 2: Incrementality

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV Campaign Impact and Discover Revenue Opportunities

What Is Marketing Attribution and How Does It Work?

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

11 Native Advertising Trends that You Can’t Ignore

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