Audience Control Group Conversion 
AdvertiseMint
OCTOBER 21, 2023
By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. It answers the question: What would have happened without this marketing initiative?
Ad Monsters
JUNE 27, 2024
Our conversation also explored advanced data targeting methods to understand shopper behavior and outline strategies for measuring the success of DOOH and in-store campaigns. Instead, retail media, shopper marketing, and category planning merge into a single, integrated conversation.
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Martech
MARCH 6, 2024
The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month. Or to make money?
Digiday
NOVEMBER 17, 2022
As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. This evolution has also expanded their focus from incremental reach to measuring the incremental conversions and revenue driven by their CTV campaigns.
Digital Remedy
JANUARY 27, 2023
In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Is Z just cannibalizing my organic audience? Incrementality is really there to identify the causal event of a conversion, and it’s allowing businesses to properly allocate their budget and reduce wasted ad spend.
MNTN
FEBRUARY 16, 2023
Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.
MNTN
FEBRUARY 16, 2023
Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.
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