Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Updated answer: Certainly!

A/B Testing 109

A/B Testing Control Group Marketing Conversion Rate 109

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.).

ROI 101

ROI Control Group Audience Cookies 101

Martech

MARCH 6, 2024

I’m not advocating that everybody suddenly start sending campaign after campaign without regard for audience preferences, campaign goals, time of year and all the other considerations that go into frequency decisions. This is why we use the open-reach to better gauge audience interest over time. Or to make money? In your inbox.

Conversion Rate 114

Conversion Rate Conversion Control Group Audience 114

Martech

JULY 5, 2022

To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. The post 8 major email marketing mistakes and how to avoid them appeared first on MarTech.

Marketing 119

Marketing Conversion Control Group Shipping 119

Martech Series

SEPTEMBER 12, 2022

Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac. The post Mistake #1 In Marketing Personalization: Not Knowing Your Customer’s Journey appeared first on MarTech Series. Just like a salesperson needs to know all interactions with the customer, so does a personalization platform.

Marketing 94

Marketing Communications Retail Pop-Up 94

Martech

MARCH 30, 2022

If your testing results are statistically significant, it means that the differences between testing groups (the control group, which was unchanged, and the group that received a variable, such as a different call to action or subject line) didn’t happen because of chance, error or uncounted events.

Conversion 103

Conversion A/B Testing Control Group Marketing 103