illumin

MAY 9, 2024

Better audience targeting Brand awareness measurement can also help to better target your audience and even identify new ones. It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.).

ROI 101

ROI Control Group Audience Cookies 101

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Households showed a 10% increase in purchasing Silk products compared to the control group. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. It was also the first hospitality brand to engage its target audience in the metaverse across VR, PC, console, cloud gaming and mobile devices.

Advertising 69

Advertising Marketing Fashion Agency 69